Luxuread is a book subscription box that delivers a hand-picked book every single month alongside indulgent treats from Australian producers. Luxuread helps thousands of people around Australia take time out of their busy days to sit down, relax, and read.
HOW WE WORKED
Founder Katie Moore came to Pure Public Relations as an early stage start-up, requiring relevant exposure and credibility to help fast-track her growth.
We supported Luxuread with a two-pronged public relations approach. First, we implemented a strong, business-focused backbone which positioned Luxuread as a flourishing business. We also implemented a consumer facing strategy which encouraged sign-ups with a strong call to action: get your nose back in a book.
Following widespread media coverage, Pure Public Relations were tasked with helping launch Luxuread Kids, with significant reach in influential mainstream and parenting media.
A carefully crafted media plan saw Luxuread featured in leading consumer, lifestyle, trade and parenting titles, as well as a notable increase in enquiries and sales off the back of an SBS media placement, which saw the brand go viral during lockdown. Pure Public Relations successfully placed Luxuread in leading outlets, such as:
- The Sydney Morning Herald
- SBS World News
- The Age
- TimeOut Magazine