Measure and Quote AR is the first AR-driven constructing estimation tool that unites measuring, supplies calculation and quote production within a single app. The business had just launched its app into the market and wanted to share its unique features with the building industry.
HOW WE WORK
Measure & Quote AR employed Pure Public Relations to help launch their app into the market. We knew that the team had built an incredible product, and our job was to tell their story effectively and impactfully.
In order to secure the highest amount of coverage possible, we set out writing and distributing a press release to all relevant media, along with securing interviews for the Measure & Quote AR team.
Alongside the launch story, we also hand-crafted a list of potential thought leadership angles for managing director Michael Reid. As a result, we secured bylined articles that helped further prove Michael’s expertise through useful, engaging content.
Finally, we sent information on the app to review sites and blogs, and helped coordinate trials to help prove the abilities of the app.
This not only served to drive awareness of the app, but also gave the marketing teams independent endorsement of the app and proof of credibility through media articles.
Although the launch project was short, Pure Public Relations managed to secure over 14 pieces of coverage, including articles, reviews, and bylines in:
- Better Building Daily – online and newsletter
- Australian Wood Review
- The Tradie NZ
- Dynamic Business – online and newsletter
- Tool Finder Australia
- Business Acumen – including on home page
- HVAC&R Nation
- Building Connection