Strata Community Association (NSW)


Strata Community Association (SCA NSW) is the peak industry body for professional Strata and Community Title Management in New South Wales. Membership includes strata managers, support staff, committee members and suppliers of products and services to the industry. 

SCA (NSW) has more than 3,000 members who help oversee, advise or manage over 750,000 lots in NSW, and proudly fulfils the dual roles of a professional institute and consumer advocate. SCA (NSW) champions consumer rights and advocates for the highest industry standards, empowering its members to be the very best they can be.

Pure Public Relations worked to position SCA (NSW) as a membership organisation that is not afraid of taking action and holds itself and its members to the highest of professional standards.  

Through active media engagement, we demonstrated SCA (NSW)’s status as a powerful organisation that champions and upholds the rights of consumers as well as its own members.  

Through bylined articles, proactive and reactive commentary, member communications, content creation, surveys, case studies and white papers, we helped amplify SCA (NSW)’s role in driving the professionalism of the property sector and restoring consumer confidence.   

As a result of Pure Public Relations’ extensive PR campaign, SCA (NSW) has seen substantial media coverage across mainstream media, property, trade and consumer media outlets including:

  • The Sydney Morning Herald
  • The Australian 
  • The Australian Financial Review 
  • The Age
  • The Guardian
  • The Daily Telegraph
  • Domain 
  • 2GB
  • ABC Radio 
  • Starts at 60
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