Struber Managing Director Julie Castle

Struber is an engagement and communications agency which offers planning, positioning, tendering and delivery services to the infrastructure industry. The agency helps people feel the benefits of infrastructure projects, whether they’re planned and built by the government or private companies. It has worked on more than 200 projects and offers communications, engagement, marketing, and creative services.


The growing business has a current client base of more than 70, including some of Australia’s largest construction, engineering, infrastructure companies, and major contractors. Pure Public Relations helped clarify Struber’s points of difference, while simultaneously building the profile of its founder, Julie Castle. This included a media relations campaign across business and industry-specific media to buildawareness of both Struber and Julie Castle.

In addition, Pure Public Relations identified key speaking opportunities and created a speaker profile for Julie, wrotebiographies and company profiles, and identifiedboard training programs and board position opportunities.

The campaign also included identifying awards for the business to enter and developing key messaging.

Pure PR helped us be competitive by providing us with the PR coverage, depth and impact we needed to expand into new territories and raise our profile nationally. Pure PR’s ideas and skilful execution is priceless and you really want them on your team because they can deliver both.

Dion Castle, CEO, Struber


Though Struber’s PR project has only just started, it achieved some big goals.

This includes media coverage in:

  • Life Hacker
  • Mumbrella
  • Government News
  • Oil and Gas Magazine
  • Business Brain Food
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