Toy and Game Expo


Good Business Consulting managed the PR for Australia’s largest toy and game expo three years in a row, since its conception.


  • Generated impressive ticket sales from media coverage (with proven link).
  • National television coverage each year, including The TODAY Show, Weekend TODAY, SBS World News and ABC News.
  • Radio coverage on 20 programs, including multiple programs on 2UE, 2GB, ABC, 106.5, and Hope 103.2.
  • Major print and online newspaper coverage each year including Sydney Morning Herald, The Daily Telegraph, ninemsn,,,
  • Competitions, event listings and news stories in magazines, top ranking blogs, parenting/lifestyle/kids sites, gaming sites and local news.

Phoebe provided a highly professional public relations approach to the Toy and Game Expo. She achieved high levels of engagement for the Expo through print and television media. Her approach ensured each engagement with the media was thoroughly planned and ran smoothly.

Charles Bishop, co-convenor of the Toy and Game Expo

Phoebe is an excellent, industrious and organised PR consultant. Phoebe has been instrumental in garnering PR for the toy and game expo since inception. For the last years Phoebe has successfully attracted the Today Show weather crosses to the Expo. Phoebe is energetic and committed and a great asset to any organisation seeking to improve their PR. In fact engaging Phoebe is just plain Good Business!

Steve Rohan-Jones, co-convenor of the Toy and Game Expo
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