Transitional Executive

Transitional Executive_Karen Barker_

This top-tier executive coaching and team development organisation is unique in its approach with CEOs and Senior Executives of ASX-listed companies and multi-national businesses as their clients.

They required media coverage that would help them cut through the noise of other executive coaches, positioning them as highly qualified, experienced and professional.


  • Created media angles that appealed to top-tier media, while working in the confines of client confidentiality and industry standards.
  • Identified speaking opportunities and developed speaker profile kit to be pitched in.


Speaking opportunities were secured, along with multiple media clips in:

  • Sydney Morning Herald
  • The Australian
  • The Weekend Australian Professional section
  • Various business magazines
  • All print and online media outlets for the HR industry.
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