When seeking the services of a PR agency, the wide variety of quoting structures and strategies can be overwhelming. So how can you pick the correct agency and quote for your business, to ensure you’re getting the most out of your money?
The 7 questions that tell you if a PR agency is a winner Read More
The Duke and Duchess of Sussex are ‘stepping back’ as senior members of the royal family. But while everyone is focusing on rumoured rifts and their desire to earn their own money, there is a huge selling point that people are missing: a new media policy.
At home with business: Jen Bishop on building a career from passion. We ask Jen about the success of The Interiors Addict, Australia’s biggest interior design and renovating blog. Jen started the blog in 2011 and it now draws a readership of more than 100,000 per month, with an impressive revenue.
Last week, The Sunday Project announced it had secured an exclusive TV interview with Kim Kardashian. So it was rather strange when on Friday morning, Kim appeared via satellite on Seven’s Sunrise for an ‘exclusive’ live interview. So was it an exclusive?
Since when did a media ‘exclusive’ stop meaning ‘exclusive’? Read More
There’s one type of media coverage that’s incredibly underused, and it just so happens to be one of my personal favourites. It’s the bylined article, and it’s powerful.
In just 60 seconds, Phoebe Netto shares some great advice about why we shouldn’t be scared to tell the world about our wins. In a world of shouty business owners, it’s important to be heard above the noise.
Why telling the world about your wins isn’t arrogant: Podcast Read More
Welcome to our founder series. Twice a month we will interview the founders of businesses, NFPs and charities who impress us, and we know will impress you too. First up is Colin Anson, digital entrepreneur and co-founder of pixevety.
Meet the digital entrepreneur taking on snap and share culture Read More
Ever wondered what prompts a journalist to feature a particular business or story on the front cover, and what it would take for you to see your name featured there too? Here is a guide to what is newsworthy so you can get the attention of a journalist.
Like a game of football, there are two sides to every media interview. Here is what should be part of your every leader’s media interview playbook.
How can you give a media interview that resemble a bad political interview?
How to avoid looking like a bad politician in media interviews Read More