How can you get featured in the media?
In this short video we show you our approach to getting a client in the media, no matter their size or how interesting their might initially seem – so you can do it too.
public relations
Five strategies for becoming a thought leader in your industry
Only a small proportion of those with the label of ‘thought leader’ are actually doing it well. So if you’re ready to provide some truly useful guidance to your industry and potential clients, these five strategies should set you in the right direction.
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Here’s why your media pitch isn’t getting picked up by journalists
Many businesses struggle with their PR efforts, especially when they’re just starting out. Thankfully, If you can identify where you’re going wrong, you’ll be well on your way to PR success.
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The 7 questions that tell you if a PR agency is a winner
When seeking the services of a PR agency, the wide variety of quoting structures and strategies can be overwhelming. So how can you pick the correct agency and quote for your business, to ensure you’re getting the most out of your money?
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The Sussex’s new media policy
The Duke and Duchess of Sussex are ‘stepping back’ as senior members of the royal family. But while everyone is focusing on rumoured rifts and their desire to earn their own money, there is a huge selling point that people are missing: a new media policy.
How Jen Bishop turned an addiction into a business
At home with business: Jen Bishop on building a career from passion. We ask Jen about the success of The Interiors Addict, Australia’s biggest interior design and renovating blog. Jen started the blog in 2011 and it now draws a readership of more than 100,000 per month, with an impressive revenue.
Since when did a media ‘exclusive’ stop meaning ‘exclusive’?
Last week, The Sunday Project announced it had secured an exclusive TV interview with Kim Kardashian. So it was rather strange when on Friday morning, Kim appeared via satellite on Seven’s Sunrise for an ‘exclusive’ live interview. So was it an exclusive?
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The power of the bylined article
There’s one type of media coverage that’s incredibly underused, and it just so happens to be one of my personal favourites. It’s the bylined article, and it’s powerful.
Why telling the world about your wins isn’t arrogant: Podcast
In just 60 seconds, Phoebe Netto shares some great advice about why we shouldn’t be scared to tell the world about our wins. In a world of shouty business owners, it’s important to be heard above the noise.
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Meet the digital entrepreneur taking on snap and share culture
Welcome to our founder series. Twice a month we will interview the founders of businesses, NFPs and charities who impress us, and we know will impress you too. First up is Colin Anson, digital entrepreneur and co-founder of pixevety.
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