Many people make the mistake in thinking that media coverage should speak for itself in attracting clients. By doing this they are missing many opportunities to maximise the success of their media coverage.
Basically, the goal of media coverage is to get people to think and feel about you and your business in a certain way.
How do you make your business newsworthy? Journalist Anthony Caruana shares some essential advice.
Making your small business newsworthy – special guest post Read More
When you consider that you have just as many opportunities to create a fantastic image for your business as you have to create a poor image, you can see why it is so important to have a well thought-out marketing plan that takes into account all of these opportunities in a logical way.
You’d be letting your business down if you didn’t.
“The key is to get to know your ideal customers and work out how to best reach them in many different ways.”
That’s how the previous post ended, and this post is going to show you one of the ways to do that.
As this blog is all about marketing, public relations and small business (and how those three work together), I thought I would share with you the books that I will be reading over the Christmas holidays that relate to those topics.
The days of “create a product that is so good that it will market itself” are gone. As are the days of “create a website with information about your business and sales pitches about your offerings, and the web visitors and sales will just come”.
Do great products and businesses really need marketing? Read More
Can you think of one successful business owner who is not passionate about their business and what it offers?
Business owners who are obsessed with what they do have a contagious enthusiasm that automatically benefits their business and sets them apart from their competition.
No matter what kind of company you have, your customers are having conversations about your products and practices.