There are many things you can’t control in a media interview. This makes controlling what you can all the more important.
How can you give a media interview that resemble a bad political interview?
News media thrive on sound bites. Great (and not so great) media coverage can come out of it and if you want your words to be repeated on news, in the paper or online, you must be able to deliver a short, pithy quote.
We have all seen how one poorly worded comment in a media interview can cause serious damage to a business’ reputation, undoing all their marketing efforts and hard work. But is the solution media training? Some media training can actually be bad for business.
Election time is always an opportunity to observe how politicians handle media enquiries and perform in interviews, but sometimes the results are painful to watch. Here’s how small businesses owners can avoid the same negative result we see from so many political interviews.
Do you know what to do if a journalist calls you? The truth is, what might be interesting to others about your business, might not actually be interesting to the media. Learn some of the basics to improve your media know-how in Part One of this series.