We deliver big business experience with a hands-on approach
Effective public relations demands a proactive, intelligent, and dependable approach that delivers real results.
Our experienced team is made up of PR strategists, publicity experts, ex-journalists, crisis comms and reputation specialists, writers, content marketers, and government relations consultants — meaning we can guarantee results that focus squarely on outcomes, not outputs.
OUR CUSTOMISED APPROACH IS JUST ONE OF THE KEY DIFFERENCES BETWEEN PURE PUBLIC RELATIONS AND OTHER PR AGENCIES
If a PR opportunity won’t help your business achieve the goals we’ve discussed, we’ll say no.
We reserve our time (and your budget) for the public relations that achieve tangible outcomes.
Senior PR consultants only.
We don’t have interns or junior staff members taking over your campaigns. Your business deserves our best skills, and that’s what we deliver.
Our charitable clients are causes we believe in.
And our team understands charities and not-for-profits thanks to their experience as volunteers and our regular pro bono work for charities.
Integrity is one of our core values.
It drives not only how we work but who we work with. We don’t choose clients based on how well-known, exciting, or newsworthy they are. We become advocates for our clients and so only work with clients who are ethical and are good at what they do.
In fact, we have a reputation for achieving great PR for clients who might otherwise be considered too small, too technical, or too boring.
SINCERITY AND A LACK OF COMPROMISE LIES AT THE HEART OF PURE PUBLIC RELATIONS
If you're ready to grow your reputation and tell the world about your wins,
contact our team of senior-only PR consultants at Pure Public Relations today.
About the team
Phoebe handpicks her team for their skills and know-how, as well as their shared belief that the size of a business shouldn't determine the quality of advice, service and results it receives.
Working alongside Phoebe are experienced senior PR Consultants and Managers who love
their work and are results-focused.
PHOEBE NETTO
Phoebe Netto is the founder and Managing Director of Pure Public Relations.
Phoebe honed her PR and marketing skills working with Sydney PR agencies, large and small, but felt frustrated that small and medium-sized businesses and not-for-profits couldn’t access the expertise that big budgets could.
Founding her own PR agency was the natural next step in 2010 to share her “big business” experience with small and medium-sized businesses and not-for-profit organisations. She has a reputation for securing excellent coverage for topics that are not obviously newsworthy, and an impressive track record for issues management. No business is too boring or technical, and no issue is too hard.
Phoebe is very involved in regular community and charity work, and sits on the board of major charities.
PENELOPE HOLLOWAY
Penelope Holloway is a brand and communication expert with 20 years of experience in the industry, having worked in boutique and global agencies as well as start-up businesses.
Her most recent role was Managing Director of global PR firm Hill+Knowlton Strategies, where she led a team of experts and clients across the healthcare, telecoms, FMCG, consumer, and technology spaces.
While a publicist at heart, Penelope also has a strong background in digital marketing, social media, experiential marketing, and sponsorship.
Penelope is passionate about understanding complex client communication needs and distilling them into strategies that help deliver on the bottom line.
Penelope’s role at Pure Public Relations is to work with businesses to identify and solve business challenges, whether they be increasing sales, driving new leads, or solving complex storytelling issues. Some of her favourite clients from her time at Pure include MissingSchool, ASAPS, Foster the Future, Motor Traders’ Association, and Become Education.
SAVANAH EBELING
Savanah Ebeling is a business-minded communications strategist with experience working internationally across Australia, the UK and Canada.
Throughout her career, Savanah has overseen high-stakes press events and campaigns for clients across the tech, entertainment, consumer, not-for-profit, government, and corporate sectors. In addition to working with global brands such as Twitter, Amazon Prime Video, and the Toronto International Film Festival, Savanah also has extensive experience working with small businesses and charitable organisations.
At Pure Public Relations, Savanah’s focus is split between new business, agency performance, and leading accounts. She ensures that communications tactics align with client business objectives, demonstrating the value beyond securing coverage. Savanah is particularly passionate about improving efficiencies and effectiveness for her clients and throughout the agency as a whole.
PHOEBE PRICE
Phoebe Price is a strategic communications specialist with over a decade of experience working in the media, television, and entertainment industry. With a background in marketing, her experience includes consumer products, technology, talent management, live events, advertising, internal comms, thought leadership, and social media.
Phoebe has a proven track record of delivering successful publicity campaigns across high-profile brands including Doctor Who, Top Gear, BBC Earth, Bluey, and BBC Global News.
At Pure Public Relations, Phoebe (or P2 to avoid confusion) has worked on a range of accounts and clients in the education, tech, HR, NFP, automotive and property sectors. Her current role is a hybrid mix of PR and account management combined with marketing the business, securing new clients, and finding additional revenue streams.
RUBY TCHAN
Ruby Tchan is a Communications Director with 15 + years of experience. She held senior management and strategic roles for global organisations, the Department for Premier & Cabinet, ASX-listed companies and has led PR accounts across; tech, entertainment, consumer and not-for-profit sectors.
Ruby's career highlights have been driving CSR initiatives for the Australian pearling industry; spearheading strategies with The World Economic Forum, Amazon and leading VC firms. She's been able to balance creative and corporate worlds, conceptualising partnership-focused campaigns with talent from fashion, luxury, social change and entertainment industries in New York, Indonesia and Paris.
At Pure Public Relations Ruby is a centre point of communication between clients, the team, partners and the media. Having this multilayered oversight of the business, its diverse portfolio of clients and the media landscape allows Ruby to to solve complex client needs and form strategies, underpinned by thoughtfully timed stories, to deliver against client's goals and long-term vision.
CARLEY ANGEL
Carley is an accomplished Chief of Staff with nearly a decade of leadership experience at Channel 7 News Perth. Known for her excellent news sense and extensive industry network, Carley brings fifteen years of diverse media experience, including talkback radio, online news, and community newspapers.
Her deep understanding of what makes a compelling news pitch has consistently delivered outstanding results for her PR clients. As a specialist in media relations, Carley excels at anticipating potential media issues and mitigating their impact, as well as identifying new and unique angles.
In 2024, Carley was recognised with a prestigious Mumbrella Comms Con award for her client-focused approach and emerging impact in the industry. In 2024, she joined Pure Public Relations in the role of Senior Publicist, bringing her extensive experience to enhance the agency's media expertise and boost client success.
VARSHA KUMAR
Varsha is a communications specialist with close to a decade of experience spanning media relations, issues management, internal communications, influencer relations, social media, and event management.
She has worked with brands big and small, from global tech giants and airlines to local startups and charities. Varsha is passionate about helping small businesses and not-for-profits tell their stories and get their name in the media.
While at Pure PR, she has worked with clients across industries including technology, animal welfare, education, HR, finance, and fashion, securing impactful coverage in mainstream news, local media, and targeted trade press.
ROBYN HOLLAND
Robyn Holland is a PR, media relations, and communications specialist with more than 30 years of industry experience.
Her diverse career, which began as a journalist at The Sydney Morning Herald, has spanned media relations, boutique agency public relations, corporate communication and marketing, content and feature writing, and issues management.
Robyn has managed communication and PR needs for a wide range of sectors, including industry associations, education, tourism, events, health, hospitality, construction, local and state governments, and not-for-profit organisations.
At Pure Public Relations, Robyn uses her PR expertise to achieve impactful coverage for her clients. Her clients include the Australian Association of Psychologists, Head Start Homes, the International Fund for Animal Welfare, Occupational Therapy Australia, Gondwana Rainforest Trust, and St John of God Healthcare. Her past clients have covered the health, education, and not-for-profit sectors.
JOSIE TUTTY
With a background in journalism and content creation, Josie knows how to write copy that engages audiences while keeping clients’ goals in mind.
She’s worked in several content and editorial roles throughout Australia and the UK at publications including Mumbrella, Jungle Creations, and Trinity Mirror.
Her current role at Pure Public Relations involves managing the content team, helping clients develop and write advice articles and opinion pieces for publications, and editing marketing and communications copy.
KARA READY
As a passionate creative, Kara knows how to create engaging copy that reflects the goals, purpose, and personality of each client. Having previously worked across the digital marketing, mental health, retail, education, and not-for-profit sectors, she is inspired by the opportunity to help brands find their voice through powerful storytelling.
With experience across radio, podcasting, and content creation, Kara’s love of words and keen eye for detail lends itself perfectly to her role at Pure Public Relations.
In her current role, Kara helps clients share their expertise through the creation of engaging articles and press releases while also producing marketing and PR content for Pure Public Relations.