We bring big business experience to small and medium-sized organisations (that think big)
Public relations should be proactive, smart, honest, reliable, and most importantly, driven by real results. At Pure Public Relations, we also believe that the size of a business or not-for-profit organisation should not determine the quality of advice, service, and results it receives.
And it’s results that we focus on—measuring outcomes, not outputs.
To work with a PR and marketing agency that wants you to succeed, call (02) 9688-3325.
OUR CUSTOMISED APPROACH IS JUST ONE OF THE KEY DIFFERENCES BETWEEN PURE PUBLIC RELATIONS AND OTHER PR AGENCIES
If a PR opportunity won’t help your business achieve the goals we’ve discussed, we’ll say no.
We reserve our time (and your budget) for the public relations that achieve tangible outcomes.
Senior PR consultants only.
We don’t have interns or junior staff members taking over your campaigns. Your business deserves our best skills, and that’s what we deliver.
Our charitable clients are causes we believe in.
And our team understands charities and not-for-profits thanks to their experience as volunteers and our regular pro bono work for charities.
Integrity is one of our core values.
It drives not only how we work but who we work with. We don’t choose clients based on how well-known, exciting, or newsworthy they are. We become advocates for our clients and so only work with clients who are ethical and are good at what they do.
In fact, we have a reputation for achieving great PR for clients who might otherwise be considered too small, too technical, or too boring.
SINCERITY AND A LACK OF COMPROMISE LIES AT THE HEART OF PURE PUBLIC RELATIONS
We share the belief that being a small business doesn't mean achieving small results.
If you're ready to let your business live up to its potential — and then some.
Contact a senior PR consultant at Pure Public Relations today.
About the team
Phoebe handpicks her team for their skills and know-how, as well as their shared belief that the size of a business shouldn't determine the quality of advice, service and results it receives.
Working alongside Phoebe are experienced senior PR Consultants and Managers who love
their work and are results-focused.
PHOEBE NETTO, FOUNDER
Phoebe Netto is the founder and Managing Director of Pure Public Relations.
Phoebe honed her PR and marketing skills working with Sydney PR agencies, large and small, but felt frustrated that small and medium-sized businesses and not-for-profits couldn’t access the expertise that big budgets could.
Founding her own PR agency was the natural next step in 2010 to share her “big business” experience with small and medium-sized businesses and not-for-profit organisations. She has a reputation for securing excellent coverage for topics that are not obviously newsworthy, and an impressive track record for issues management. No business is too boring or technical, and no issue is too hard.
Phoebe is very involved in regular community and charity work, and sits on the board of major charities.
PENELOPE HOLLOWAY, HEAD OF STRATEGY
Penelope Holloway is a brand and communication expert with 20 years' experience in the industry, having worked in boutique and global agencies as well as start-up businesses. Her most recent role was Managing Director of global PR firm Hill+Knowlton Strategies, where she ran a team of experts and clients across the healthcare, telecoms, FMCG, consumer, and technology spaces.
While a publicist at heart, Penelope also has a strong background in digital marketing, social media, experiential, marketing, and sponsorship.
Penelope is passionate about understanding complex client communication needs and distilling them into strategies that help deliver on the bottom line.
PHOEBE PRICE, SENIOR PR MANAGER
Phoebe Price is a strategic communications specialist with over a decade's experience working in the media, television and entertainment industry. With a background in marketing her experience includes consumer products, technology, talent management, live events, advertising, internal comms, thought leadership and social media.
She has a proven track record delivering successful publicity campaigns across high profile brands including Doctor Who, Top Gear, BBC Earth, Bluey and BBC Global News.
Phoebe (known as Pheebs or P2 to avoid confusion!) enjoys bringing her expertise to skilled and passionate small and medium sized businesses, challenger brands, and not-for-profits. She firmly believes these businesses belong in the media and is skilled at bringing them attention that furthers their reputation and builds their awareness.
LUCY CLARK, SENIOR PR MANAGER
Lucy Clark is a PR and communications professional with almost a decade's experience working for well-known brands in both the UK and Australia. Her public relations career was born from a creative advertising background, giving her a deep understanding of how to build a brand through PR.
Lucy's experience includes business, technology, food and beverage, FMCG, healthcare, talent management, beauty and fashion, gaming, crisis communication and issues management, and securing profiles for businesses and their leaders.
Lucy has worked with both global and local brands large and small, including Nike, Wella Professionals, Johnson & Johnson, Streets, BWS, Hugo Boss, Neutrogena and POPSUGAR Inc.
Lucy's broad expertise means she's able to apply her varied skill set to a huge range of projects, and isn't afraid to sink her teeth into complex brand and business challenges. She believes that any message is best delivered through a combination of simplicity, humanity, and an epic delivery.
ROBYN HOLLAND, PUBLICIST
Robyn Holland is a PR, media relations and communications specialist with 30 plus years experience.
Her diverse career, which began as a journalist at The Sydney Morning Herald, has spanned media relations, boutique agency public relations, corporate communication and marketing, content and feature writing and issues management.
Robyn has managed communication and PR needs for a wide range of sectors including industry associations, education, tourism, events, health, hospitality, construction, local and state governments and not-for-profit.
LEANNE BAKER, SENIOR PR CONSULTANT
Leanne has over two decades of PR experience spanning Australia and the UK. Working for boutique and global agencies, as well as running her own PR consultancy in London.
Thriving on the positive effects of communications for clients and their stakeholders, Leanne is passionate about creating and implementing strategies that will meet (and exceed) objectives.
Specialising in media relations, Leanne has worked on B2C and B2B campaigns across a plethora of industries including food, major retailers, construction, education, finance, not-for-profit, government, fashion, beauty and events in Sydney.
SONIA CAEIRO, SENIOR PR MANAGER
Sonia’s career spans communications, journalism, publicity, PR, research, and strategy in the corporate, arts and NFP/NGO sectors. For the last ten years she has worked in the humanitarian/social impact space with large NFPs through to regional grassroots and community organisations.
With 25 years of experience working with technology, health, environment, and government clients, NFPs, NGOs, media, advertising and creative agencies, she understands the need to clearly articulate strong and clear messaging drawn from complex information.
Having run her own PR agency and worked as a journalist, magazine editor, content creator and communications consultant in many sectors, Sonia brings a wealth of skill and breadth of experience that greatly benefits all our campaigns.
MELISSA POLOVIN, SENIOR PR MANAGER
With over 11 years’ experience specialising in PR and digital strategy, Melissa has worked for various communications agencies as well as running her own public relations consultancy.
Having worked across a wide variety of sectors, Melissa has developed comprehensive PR campaigns and profiling strategies for a range of brands and businesses within lifestyle, beauty, health, tech, food and beverage. Her previous clients include Lucas Papaw Remedies, Nude by Nature and Joico.
Throughout her career, Melissa has built her skill set to provide services in product and feature placement, content creation, social strategy, launches, copywriting, digital marketing, and brand-focused campaigns. Melissa particularly loves working with smaller, less recognisable brands to promote their stories and raise awareness within a highly competitive market.
JOSIE TUTTY, EDITOR
With a background in journalism and content creation, Josie knows how to write copy that engages audiences while keeping clients’ goals in mind.
She’s worked in several content and editorial roles throughout Australia and the UK at publications including Mumbrella, Jungle Creations, and Trinity Mirror.
Her current role involves helping clients develop and write advice articles and opinion pieces for publications, along with editing marketing and communications copy.