We bring big business experience to small and medium-sized organisations (that think big)
Public relations should be proactive, smart, honest, reliable, and most importantly, driven by real results. At Pure Public Relations, we also believe that the size of a business or not-for-profit organisation should not determine the quality of advice, service, and results it receives.
And it’s results that we focus on—measuring outcomes, not outputs.
To work with a PR and marketing agency that wants you to succeed, call (02) 9688-3325.
OUR CUSTOMISED APPROACH IS JUST ONE OF THE KEY DIFFERENCES BETWEEN PURE PUBLIC RELATIONS AND OTHER PR AGENCIES
If a PR opportunity won’t help your business achieve the goals we’ve discussed, we’ll say no.
We reserve our time (and your budget) for the public relations that achieve tangible outcomes.
Senior PR consultants only.
We don’t have interns or junior staff members taking over your campaigns. Your business deserves our best skills, and that’s what we deliver.
Our charitable clients are causes we believe in.
And our team understands charities and not-for-profits thanks to their experience as volunteers and our regular pro bono work for charities.
Integrity is one of our core values.
It drives not only how we work but who we work with. We don’t choose clients based on how well-known, exciting, or newsworthy they are. We become advocates for our clients and so only work with clients who are ethical and are good at what they do.
In fact, we have a reputation for achieving great PR for clients who might otherwise be considered too small, too technical, or too boring.
SINCERITY AND A LACK OF COMPROMISE LIES AT THE HEART OF PURE PUBLIC RELATIONS
We share the belief that being a small business doesn't mean achieving small results.
If you're ready to let your business live up to its potential — and then some.
Contact a senior PR consultant at Pure Public Relations today.
About the team
Phoebe handpicks her team for their skills and know-how, as well as their shared belief that the size of a business shouldn't determine the quality of advice, service and results it receives.
Working alongside Phoebe are experienced senior PR Consultants and Managers who love
their work and are results-focused.
Phoebe Netto is the founder and Managing Director of Pure Public Relations.
Phoebe honed her PR and marketing skills working with Sydney PR agencies, large and small, but felt frustrated that small and medium-sized businesses and not-for-profits couldn’t access the expertise that big budgets could.
Founding her own PR agency was the natural next step in 2010 to share her “big business” experience with small and medium-sized businesses and not-for-profit organisations. She has a reputation for securing excellent coverage for topics that are not obviously newsworthy, and an impressive track record for issues management. No business is too boring or technical, and no issue is too hard.
Phoebe is very involved in regular community and charity work, and sits on the board of major charities.
Penelope Holloway is a brand and communication expert with 20 years' experience in the industry, having worked in boutique and global agencies as well as start-up businesses. Her most recent role was Managing Director of global PR firm Hill+Knowlton Strategies, where she ran a team of experts and clients across the healthcare, telecoms, FMCG, consumer, and technology spaces.
While a publicist at heart, Penelope also has a strong background in digital marketing, social media, experiential, marketing, and sponsorship.
Penelope is passionate about understanding complex client communication needs and distilling them into strategies that help deliver on the bottom line.
Eleni Anagnostellis has over seven years in the communication industry with a focus on earned media, with years of media buying and production experience prior to that. As an experienced practitioner, she has devised and delivered strategic integrated communications for leading clients within tech, finance, fintech, FMCG, Auto, Pharma, NFP, experiential, government, design and architecture, property, consumer and travel.
Coming from an agency background and having commenced her career in media buying, advertising and production, Eleni is able to bring a true integrated vision to her clients with extensive experience across both paid and earned media outlets. Eleni has a passion for creating strategic partnerships with both internal and external stakeholders, priding herself on client management.
An agile and business-minded communications professional with experience working internationally across Australia, the UK and Canada in industries including entertainment, technology, not-for-profit, design, consumer and corporate. Savanah has a proven track record of executing strategy and confidently negotiating with stakeholders to achieve successful outcomes. She embraces ambiguity, thrives under pressure, and loves a challenge.
In her most recent role, Savanah was based in Toronto Canada working with TBWA. Savanah was head of communications for the Canadian agency arm of global advertising collective TBWA. Savanah worked directly with the CEO and Executive Leadership team, responsible for promoting the reputation of the agency for business development and talent attraction. She oversaw all communications strategies and materials, including showcasing creative output, crisis communications, social media and thought leadership.
Molly Hyndman is a communications specialist with 15 years’ experience helping brands, not-for-profits and government departments tell their stories of impact and achievement.
Molly’s experience in strategic communications spans media relations, events and experiential, influencer and ambassador engagement, partnership amplification and issues management.
Molly has worked with some of Australia’s most notable organisations and brands, including the Movember Foundation, the Victorian Department of Health, World Vision Australia, Mazda, Sustainability Victoria, Transport Accident Commission (TAC), Department of Health and Ageing (Commonwealth), Delaware North Companies Parks and Resorts, amongst others.
Phoebe Price is a strategic communications specialist with over a decade's experience working in the media, television and entertainment industry. With a background in marketing her experience includes consumer products, technology, talent management, live events, advertising, internal comms, thought leadership and social media.
She has a proven track record delivering successful publicity campaigns across high profile brands including Doctor Who, Top Gear, BBC Earth, Bluey and BBC Global News.
Phoebe (known as Pheebs or P2 to avoid confusion!) enjoys bringing her expertise to skilled and passionate small and medium sized businesses, challenger brands, and not-for-profits. She firmly believes these businesses belong in the media and is skilled at bringing them attention that furthers their reputation and builds their awareness.
Cameron has worked with leading PR agencies to deliver international, national, metro, local and industry coverage across different industries including property, lifestyle and technology.
He has also been published in outlets such as the Leader, Weekly Review, and trade outlets such as SmartCompany, One Mandate Group and Prime Creative Media.
Having provided in-house communication services to several Melbourne companies, Cameron has a detailed understanding of how important media coverage is in any marketing plan.
Cameron has degrees in journalism and communication from RMIT. During his time at university, he volunteered as a broadcaster with SYN FM, as a writer and editor with RMIT Catalyst and in multiple roles behind the camera at RMITV.
Varsha is a communications professional with close to a decade of experience spanning across media relations, issues management, social media and event management.
She has worked with brands big and small, from global tech giants and airlines to startups and charities, in sectors including B2B and consumer technology, travel, FMCG, education, finance and more.
In her current role, Varsha is focused on securing high quality coverage for her clients by creating stories that get media attention.
Robyn Holland is a PR, media relations and communications specialist with 30 plus years experience.
Her diverse career, which began as a journalist at The Sydney Morning Herald, has spanned media relations, boutique agency public relations, corporate communication and marketing, content and feature writing and issues management.
Robyn has managed communication and PR needs for a wide range of sectors including industry associations, education, tourism, events, health, hospitality, construction, local and state governments and not-for-profit.
With a background in journalism and content creation, Josie knows how to write copy that engages audiences while keeping clients’ goals in mind.
She’s worked in several content and editorial roles throughout Australia and the UK at publications including Mumbrella, Jungle Creations, and Trinity Mirror.
Her current role involves helping clients develop and write advice articles and opinion pieces for publications, along with editing marketing and communications copy.
As a passionate creative, Kara knows how to create engaging copy that reflects the goals, purpose, and personality of each client. Having previously worked across the digital marketing, mental health, retail, education, and not-for-profit sectors, she is inspired by the opportunity to help brands find their voice through powerful storytelling.
With experience across radio, podcasting, and content creation, Kara’s love of words and keen eye for detail lends itself perfectly to her current role.