Public Relations For Small Business

When it comes to growing a small business PR, tactics are an extremely important part of the communications mix. It goes without saying that absolutely every business needs to find effective ways to ensure that its target market is being successfully reached, and its ideal customers are being made aware of the value provided by the brand's products and/or services.

And while it is a great way to get the name and brand of a small business out into the community, PR also does much more. In fact, most PR experts recognise that brand awareness alone isn't of much value unless it is partnered in the minds of potential customers with the sense that a business is relevant to their interests and values. Read More

The Benefits of Public Relations for Small Business

This kind of brand relevance, as well as brand awareness, can be established when a small business PR agency works with media outlets and other platforms that its target decision-makers already consider to be relevant to them, with the aim of reaching potential customers through a medium that they associate with and relate to.

But you should know that neither awareness nor relevance count for much unless there is also a sense of trust. Through a strong public relations campaign, PR tactics can be implemented to create the sense that a business is endorsed and supported by authoritative figures in its industry, thereby conveying to potential customers the idea that the company is a reliable and trustworthy one.

People need to know, like and trust a brand in order to compel them to act. This is fundamental to generating sales and customer acquisition for SMEs.

Press & Media for Small Businesses

Small businesses matter just as much as the big guys, even if your business isn’t always automatically newsworthy. It’s possible to create a great angle even from the smallest of businesses: it simply requires putting yourself in the shoes of a journalist and their audience, and thinking about what they would find enjoyable or helpful to read, hear or watch.

In our role as a PR company for small business, we have proven time and time again that it’s possible to get great coverage for smaller, less obviously newsworthy businesses. Through our great relationship with press and media companies, we know that, given the right angle, any event or initiative can become a lucrative opportunity, and any business can attract media coverage. Much of PR is about storytelling, and if you can see a story to tell, then the press and ultimately the public will as well.

We get small businesses - in fact, we are one! We work with SMEs everyday and understand their needs, their constraints and the workings of their businesses. It is this insight and understanding, coupled with our excellent media contacts, that will allow us to develop targeted messaging on your business that will cut through and generate more business for you.

Dealing with a Crisis Affecting Small Business

In a crisis, if businesses choose to stay silent, that’s when inaccuracies come up. That’s when hype and hysteria can mutate the story and turn it into something it’s not. If you don’t carefully control the narrative from the very beginning, there’s nothing stopping the media going rogue and interviewing staff and stakeholders without your company’s leaders even being notified. On the other hand, if your business prepares enough in advance, not only will any media reports be as factual as possible, there’s a chance you might be able to actually receive some positive attention for your impressive handling of the crisis.

With our guidance, crisis management can become a rallying point for the public as well as an opportunity for you and your team to show just how competent you are. After all, businesses that can endure the storm are more likely to succeed in fair weather.

Building and Maintaining an Online Presence

While Pure Public Relations is predominately a communications company focused on media relations, we understand the digital ecosystem and the role PR can play in driving not only awareness, but also conversion.

With this in mind, we believe it is important for PR to also deliver the following:

  • Where possible, drive people back to the website for more information.
  • Create content that can be utilised across the digital ecosystem including for social media and other marketing collateral needs.
  • Ensure PR is supporting other corporate and marketing initiatives e.g. avoid conflicting messaging.

As our interactions with clients and customers head increasingly online, it has become more important than ever to understand how to manage our image on the internet. We often encourage our clients to create a section on their website dedicated to media coverage, and keep it updated whenever they are mentioned in the media. Adding an ‘as seen in’ or ‘featured in’ block to the home page of your website is another great way to boost that credibility. Share media coverage in your About Us section, your company blog and social media. If you have a regular e-newsletter, be sure to include a link to the coverage there too.

Email signatures are an often-overlooked place of valuable real estate. Your team sends out emails to valuable stakeholders day in, day out: why wouldn’t you make sure the world can view your recent media coverage there, too? Along with your site and email marketing, there’s a whole world of locations for your coverage and ‘as seen in’ collection. Try adding it to your business proposals, brochures, presentations, ads and customer communications. Frame the coverage and proudly display it in your office for everyone to see, and make sure you have copies printed for visitors to read. If you managed to score a great positive pull quote, ask the journalist if you can share it in your collateral. Think of it as the business equivalent of a five-star review on a movie poster.

Professional PR Services for Small Business

If you've presumed that PR is a service only large, established organisations can afford to spend the necessary time and money on, you'll be pleasantly surprised to discover that a number of reputable PR companies for small businesses do in fact exist, and they are committed to ensuring that all companies in all industries are able to reap the rewards that great PR can bring – regardless of their current size, reputation or budget.

Whether you're looking to improve your brand awareness, build a sense of relevance and trust with potential customers, reassure existing customers they are making the right decision in choosing your product and/or service, or manage a current crisis which is threatening to do long-term damage to your business's credibility due to bad publicity, you can be sure that a local public relations for small business specialist like Pure Public Relations will be able to help you achieve your goals.

The Best Sydney PR Agency for Small Business

Over almost a decade, the experienced team of PR specialists at Pure Public Relations in Sydney and Melbourne have built a strong reputation for excellence in Australia. We pride ourselves on ensuring we work closely with our clients to form a comprehensive understanding of the particular challenges they're currently facing and their particular requirements and goals.

We create and deliver bespoke PR solutions that are carefully tailored to each of our clients - guaranteeing exceptional results for even the smallest local firms and not-for-profit organisations.

Pure Public Relations specialises in PR services for medium sized businesses and understands SMEs, because we are one. We know that passion and belief lie at the core of every small and medium-sized business, and we also know that often passion isn't enough. You need the right expertise and connections if your business is going to live up to its potential.

Pure Public Relations is the PR Agency Sydney businesses turn to. We also known to be one of the corporate PR agencies Sydney has to offer.

Contact a member of our friendly team if you'd like to learn more about who we are and what we can do for you.

Simply get in touch with a member of our team if you'd like to find out more information about our services and how we can help you.

Read Less


We know that because we are a small business. We also know that often passion isn’t enough. You need the right expertise and connections if your business is going to live up to its potential – and you need people to know about it.

Our public relations (PR) services offer you a way to share your passion with more people – the right people.

We’re creative, strategic, experienced, driven, and very good at what we do. It’s why our clients choose to grow with us and have been using our PR services for years.


PR for small and medium-sized businesses cannot simply tick boxes and call them meaningful results. Securing a certain number of media clips, for example, doesn’t necessarily mean good business outcomes.

Your PR must work strategically with your marketing and business goals.

Being a small or medium-sized business shouldn’t mean achieving small results

We know that small and medium-sized businesses face distinct challenges. So our approach needs to be unique. We tailor our time to the common constraints of small and medium-sized businesses. We also leverage the passion, hard work, enthusiasm and agility of SMEs.

To see how Pure Public Relations can help share the best parts of your small business with the right people, get in touch below.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.


Pure Public Relations has crafted a highly impactful campaign. This has lucidly distilled the complex issues of patient safety to ensure it resonates with a diverse audience. We have seen both immediate and long-term results that have a positive influence on the outcomes of cosmetic surgery patients.

Dr Robert Sheen

President of ASAPS

Our partnership with Pure PR has delivered outstanding results and we've been delighted by the way Phoebe went above and beyond to understand and champion our organisation to the world. Their professionalism, passion for storytelling and strong media relationships has exceeded my expectations and I wouldn't hesitate to recommend working with Phoebe and the team.

We Are Unity

This was a very big public health issue. Pure Public Relations did a brilliant job with the campaign. This has changed the landscape of cosmetic surgery and improved the safety of people considering it because they now have the right information to make a safe choice.

Dr Naveen Somia

Past President of ASAPS

We have had incredible PR support from the team at Pure Public Relations. It was a big decision in who we worked with to help us launch Hey Zomi. The angles in media coverage we received exceeded our expectations! We were interviewed and presented across areas of business, thought leadership, menstrual and sexual health, education, politics, product placement and more. What was even more of a surprise, as a startup, was that the process to build out our brand and messaging was exactly what we needed. We have really strengthened and transformed the way we speak about our company and what we stand for.

Mikaela Koelma, Co-Founder

Hey Zomi

Thanks to Pure Public Relations, we have been able to develop strong media relations and communications, which has been instrumental in us raising awareness and helping more of our Single Parent and First Nations clients. Phoebe, Robyn and the rest of the Pure Public Relations team are a pleasure to work with, deeply understand our needs, and are passionate advocates for our mission. Thank you, Pure Public Relations!

Stephen Woodlands

Founder and Managing Director, Head Start Homes

Working with you, Phoebe, and the team at Pure Public Relations has been such an honour. You have expertly distilled our most important messages and packaged them into news-ready narratives. We've been able to focus on our mission while you help us tell the story of change. Thank you for having us in safe hands. You really are masters of your craft.

Megan Gilmour

CEO, MissingSchool

Pure Public Relations helped us be competitive by providing us with the PR coverage, depth and impact we needed to expand into new territories and raise our profile nationally. Pure PR’s ideas and skilful execution is priceless and you really want them on your team because they can deliver both.

Dion Castle

CEO, Stuber

Pure Public Relations is a highly professional PR firm and has acted as a true partner with us on PR activities for the last 6 months. Phoebe Netto and her team have been faultless: extremely committed and focused on our specific needs, delivering results fast. They clearly understand how to work with small business and have been very patient with our demands and timelines. They continuously explore new and innovative ways to feature our product and have been instrumental in assisting us in quickly building our profile across various audiences in the Australian market. We have enjoyed working with the team immensely and cannot thank them enough for their commitment and support to our cause.

Tammy Anson

CMO, pixevety

Our industry body engaged Pure Public Relations a couple of years ago to assist with our media releases and to lift our media profile and broaden our reach and influence on issues impacting our member small businesses. Phoebe Netto and her team at Pure PR have achieved this and so much more for us! Not only have they assisted us to get considerably more media coverage for our organisation on a wide range of issues, they have also helped to build the professional profile of senior staff and they have also assisted us to directly improve our overall communications capacity.

Ben Kearney


It's be an absolute pleasure working with Pure Public Relations, I couldn't recommend Phoebe and her team enough! It's been great to have Phoebe and her team to bounce ideas off and work collaboratively together to gain further exposure for our brand. The team at PPR have always been fantastic at keeping me in the loop of their efforts and it's been a pleasure working alongside each other in our PR efforts!

Milena Serafimovsi

PR Manager at King Kong

Pure Public Relations cared and understood the issue - which was hugely important. They invested in our vision and mission, and listened to our restraints and worked within those. I could not recommend them more highly for both NFP and other organisations. I look forward to continuing to work with them.

Zoe Robinson

CEO of Yfoundations

Phoebe is an excellent, industrious and organised PR consultant. Phoebe has been instrumental in garnering PR for the toy and game expo since inception. For the last years Phoebe has successfully attracted the Today Show weather crosses to the Expo. Phoebe is energetic and committed and a great asset to any organisation seeking to improve their PR. In fact engaging Phoebe is just plain Good Business!

Steve Rojan-Jones

co-convenor of the Toy and Game Expo

We engaged Pure Public Relations to help get some media exposure for our early stage startup. The results speak for themselves, after receiving national media exposure in Fairfax papers along with a number of other credible media outlets that brought targeted traffic to our website, kick-started membership signups, and filled our pipeline with leads. Phoebe Netto and her team have been a real asset!

Chris Bates

Wellone Pty Ltd

Not long after engaging them we had to undertake an intensive national advocacy and public relations campaign to successfully see through amendments to federal legislation that had the potential if not addressed to disrupt our whole industry. Pure Public Relations worked above and beyond on this campaign with us, sometimes dealing with crisis management on particular contested issues and addressing issues early and late in the day and in different time zones like they were a dedicated part of our team. We achieved an incredible outcome for a small organisation as a result. This is how we see Pure PR now, they are part of our team, and a critical part that we rely on and which we really value.

Ben Kearney


We cannot thank Phoebe and her amazing team enough for all their efforts and for giving our business direction. I would not hesitate to recommend Pure Public Relations to any business wanting to improve and grow their business.

Alisa Fraser

Alisa & Lysandra Collections

Phoebe provided a highly professional public relations approach to the Toy and Game Expo. She achieved high levels of engagement for the Expo through print and television media. Her approach ensured each engagement with the media was thoroughly planned and ran smoothly.

Charles Bishop

co-convenor of the Toy and Game Expo

We couldn’t be happier with the relationship we’ve built and would recommend Pure Public Relations to any business looking for deep strategic communications thinking and a results-driven approach.

Hannah Maskrey

Marketing Manager at Mood Media Australia

Pure Public Relations has been a vital part of our business since we started working together in early 2017. Phoebe and the team immediately understood both our business and our challenges. They knew where our potential customers were and how to reach them. We’ve had some impressive media coverage in influential publications, newspapers and television. They’ve helped us craft our innovation story and provided a vehicle to share it with our stakeholders.

Hannah Maskrey

Marketing Manager at Mood Media Australia

Thank you for an amazing year of story content that has increased our brand and communications and marketing footprint across all social media platforms. It has been wonderful to see the impact this has generated for our clients and further engage supporters and partners.

Jo Formosa

Chief of Empowerment, Head Start Homes





Popular Searches Hide Searches