Public Relations For Small Business
When it comes to growing a small business PR, tactics are an extremely important part of the communications mix. It goes without saying that absolutely every business needs to find effective ways to ensure that its target market is being successfully reached, and its ideal customers are being made aware of the value provided by the brand's products and/or services.
And while it is a great way to get the name and brand of a small business out into the community, PR also does much more. In fact, most PR experts recognise that brand awareness alone isn't of much value unless it is partnered in the minds of potential customers with the sense that a business is relevant to their interests and values. Read More
The Benefits of Public Relations for Small Business
This kind of brand relevance, as well as brand awareness, can be established when a small business PR agency works with media outlets and other platforms that its target decision-makers already consider to be relevant to them, with the aim of reaching potential customers through a medium that they associate with and relate to.
But you should know that neither awareness nor relevance count for much unless there is also a sense of trust. Through a strong public relations campaign, PR tactics can be implemented to create the sense that a business is endorsed and supported by authoritative figures in its industry, thereby conveying to potential customers the idea that the company is a reliable and trustworthy one.
People need to know, like and trust a brand in order to compel them to act. This is fundamental to generating sales and customer acquisition for SMEs.
Press & Media for Small Businesses
Small businesses matter just as much as the big guys, even if your business isn’t always automatically newsworthy. It’s possible to create a great angle even from the smallest of businesses: it simply requires putting yourself in the shoes of a journalist and their audience, and thinking about what they would find enjoyable or helpful to read, hear or watch.
In our role as a PR company for small business, we have proven time and time again that it’s possible to get great coverage for smaller, less obviously newsworthy businesses. Through our great relationship with press and media companies, we know that, given the right angle, any event or initiative can become a lucrative opportunity, and any business can attract media coverage. Much of PR is about storytelling, and if you can see a story to tell, then the press and ultimately the public will as well.
We get small businesses - in fact, we are one! We work with SMEs everyday and understand their needs, their constraints and the workings of their businesses. It is this insight and understanding, coupled with our excellent media contacts, that will allow us to develop targeted messaging on your business that will cut through and generate more business for you.
Dealing with a Crisis Affecting Small Business
In a crisis, if businesses choose to stay silent, that’s when inaccuracies come up. That’s when hype and hysteria can mutate the story and turn it into something it’s not. If you don’t carefully control the narrative from the very beginning, there’s nothing stopping the media going rogue and interviewing staff and stakeholders without your company’s leaders even being notified. On the other hand, if your business prepares enough in advance, not only will any media reports be as factual as possible, there’s a chance you might be able to actually receive some positive attention for your impressive handling of the crisis.
With our guidance, crisis management can become a rallying point for the public as well as an opportunity for you and your team to show just how competent you are. After all, businesses that can endure the storm are more likely to succeed in fair weather.
Building and Maintaining an Online Presence
While Pure Public Relations is predominately a communications company focused on media relations, we understand the digital ecosystem and the role PR can play in driving not only awareness, but also conversion.
With this in mind, we believe it is important for PR to also deliver the following:
- Where possible, drive people back to the website for more information.
- Create content that can be utilised across the digital ecosystem including for social media and other marketing collateral needs.
- Ensure PR is supporting other corporate and marketing initiatives e.g. avoid conflicting messaging.
As our interactions with clients and customers head increasingly online, it has become more important than ever to understand how to manage our image on the internet. We often encourage our clients to create a section on their website dedicated to media coverage, and keep it updated whenever they are mentioned in the media. Adding an ‘as seen in’ or ‘featured in’ block to the home page of your website is another great way to boost that credibility. Share media coverage in your About Us section, your company blog and social media. If you have a regular e-newsletter, be sure to include a link to the coverage there too.
Email signatures are an often-overlooked place of valuable real estate. Your team sends out emails to valuable stakeholders day in, day out: why wouldn’t you make sure the world can view your recent media coverage there, too? Along with your site and email marketing, there’s a whole world of locations for your coverage and ‘as seen in’ collection. Try adding it to your business proposals, brochures, presentations, ads and customer communications. Frame the coverage and proudly display it in your office for everyone to see, and make sure you have copies printed for visitors to read. If you managed to score a great positive pull quote, ask the journalist if you can share it in your collateral. Think of it as the business equivalent of a five-star review on a movie poster.
Professional PR Services for Small Business
If you've presumed that PR is a service only large, established organisations can afford to spend the necessary time and money on, you'll be pleasantly surprised to discover that a number of reputable PR companies for small businesses do in fact exist, and they are committed to ensuring that all companies in all industries are able to reap the rewards that great PR can bring – regardless of their current size, reputation or budget.
Whether you're looking to improve your brand awareness, build a sense of relevance and trust with potential customers, reassure existing customers they are making the right decision in choosing your product and/or service, or manage a current crisis which is threatening to do long-term damage to your business's credibility due to bad publicity, you can be sure that a local public relations for small business specialist like Pure Public Relations will be able to help you achieve your goals.
The Best Sydney PR Agency for Small Business
Over almost a decade, the experienced team of PR specialists at Pure Public Relations in Sydney and Melbourne have built a strong reputation for excellence in Australia. We pride ourselves on ensuring we work closely with our clients to form a comprehensive understanding of the particular challenges they're currently facing and their particular requirements and goals.
We create and deliver bespoke PR solutions that are carefully tailored to each of our clients - guaranteeing exceptional results for even the smallest local firms and not-for-profit organisations.
Pure Public Relations specialises in PR services for medium sized businesses and understands SMEs, because we are one. We know that passion and belief lie at the core of every small and medium-sized business, and we also know that often passion isn't enough. You need the right expertise and connections if your business is going to live up to its potential.
Contact a member of our friendly team if you'd like to learn more about who we are and what we can do for you.
Simply get in touch with a member of our team if you'd like to find out more information about our services and how we can help you.
PASSION AND BELIEF LIE AT THE CORE OF EVERY SMALL AND MEDIUM-SIZED BUSINESS
We know that because we are a small business. We also know that often passion isn’t enough. You need the right expertise and connections if your business is going to live up to its potential – and you need people to know about it.
Our public relations (PR) services offer you a way to share your passion with more people – the right people.
We’re creative, strategic, experienced, driven, and very good at what we do. It’s why our clients choose to grow with us and have been using our PR services for years.
OUR VALUE IS MEASURED IN OUTCOMES, NOT OUTPUTS
PR for small and medium-sized businesses cannot simply tick boxes and call them meaningful results. Securing a certain number of media clips, for example, doesn’t necessarily mean good business outcomes.
Your PR must work strategically with your marketing and business goals.
Being a small or medium-sized business shouldn’t mean achieving small results
We know that small and medium-sized businesses face distinct challenges. So our approach needs to be unique. We tailor our time to the common constraints of small and medium-sized businesses. We also leverage the passion, hard work, enthusiasm and agility of SMEs.
To see how Pure Public Relations can help share the best parts of your small business with the right people, get in touch below.
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