Not-for-Profit Public Relations
Public relations campaigns can have a dramatic impact on the success of an organisation. No organisation can ultimately succeed and thrive if its target market or audience is not being made actively aware of what it is and what it does.
While many people involved in non-for-profits recognise the value and importance of using various different communications strategies such as marketing and advertising to get their names out into the community and to get their voices heard, many people think that PR is the exclusive privilege of large, multinational corporations and thriving businesses which make lots of money. This perception could not be more wrong. Read More
In fact, PR can completely transform even the smallest enterprises – including those that operate on a non-profit basis. When compared to many other strategies like digital and print marketing and advertising, PR often proves to be the most efficient and cost-effective way to grow a small organisation’s image and reputation.
The Benefits of Nonprofit PR
Would you currently describe your organisation as small, non-profit or charitable? Like any business, ensuring that your brand and messaging is reaching your target audience is a key goal. But brand awareness alone should never be the sole ambition of those seeking to grow their organisation’s reputation. A targeted campaign specifically centred around not for profit public relations is the key.
A cost effective communications strategy, PR will also consider how to get your ideal donors, members, clients, supporters, legislators or other stakeholders to develop a positive image of your organisation: one that is relevant to them and relates to their interests and values. When your message reaches the target audience through a media outlet or other medium that they respect and trust, a relationship between your brand and target audience is built.
Nonprofit PR can also help to make sure that your organisation is recognised in the community as being deserving, endorsed, and supported by reputable influencers, creating the necessary foundations of trust on which to build and grow your organisation.
In addition, should an issue or crisis of any kind occur, having a PR expert on your side means they are able to deal with it and manage the situation to minimise the risk of negative publicity and prevent any long-term damage to your reputation.
The Best Public Relations Agency for Nonprofit Organisations Available
If you thought that top-quality public relations advice, guidance and strategy implementation was only available to large corporations, it’s time to think again. Pure Public Relations is very proud to work with non-profit organisations like yours.
Our team of highly trained and experienced PR experts can help you promote your cause, grow your brand awareness, reach your target market as well as manage and consolidate your ongoing reputation in the community. We understand charities and not-for-profits thanks to our experience as volunteers and our regular pro bono work for charities.
Charities and not-for-profit organisations aren’t like other businesses. You exist to advocate for and support others. But in order to continue and grow the work you do, you need someone to advocate for and support you.
Contact a member of our friendly team if you'd like to learn more about who we are and what we can do for you.
Get in touch with a member of our team to find out how Pure Public Relations can be your public relations for nonprofit organisations advocate and support for your organisation.
WE ARE HERE TO HELP
Charities and not-for-profits aren’t like other organisations. You exist to support others. But in order to grow you need someone to support you. That’s where we come in.
We focus on results over isolated events. Our team understands charities and not-for-profits thanks to our experience as volunteers and doing regular pro bono work for charities. Pure Public Relations’ founder Phoebe Netto is also on the NSW board of Red Cross Australia and other charities.
WORKING WITH CHARITIES
Pure Public Relations operates with compassion, confidentiality and sensitivity when communicating with media, but also with key stakeholders, clients, members, government.
We are fierce in our drive to support our client’s important causes, and are known for going well beyond what’s required.
See our work for Yfoundations here.
WORKING WITH NOT-FOR-PROFITS
Not-for-profits including industry bodies and advocacy groups, should be valued for their expertise, their ability to advocate for change, and strong communication skills.
Pure Public Relations can become an extension of your team, to help you effect change and demonstrate your value.
You can see our work for Australia’s national industry body for newsagents here.
OUR PR SERVICES FOR CHARITIES AND NOT-FOR-PROFITS INCLUDE
Other successful public relations tactics including speech writing, social media, copywriting, assistance in securing corporate sponsors, stakeholder communication and more.
To find out about our public relations services designed specifically for charities and not-for-profits,
call (02) 9688-3325 or contact us below.
Whether you’re an industry body, charity or a group of volunteers
Public relations can get your message out to the right people. It is your ally to protect your reputation and foster trust, which is essential for charities and not-for-profits.
Our not-for-profit and charity clients rely on our understanding of their unique challenges as well as our creativity, integrity, discretion, and experience.
To see how Pure Public Relations can assist your organisation, get in touch