Not-for-Profit Public Relations

Public relations campaigns can have a dramatic impact on the success of an organisation. No organisation can ultimately succeed and thrive if its target market or audience is not being made actively aware of what it is and what it does.

While many people involved in non-for-profits recognise the value and importance of using various different communications strategies such as marketing and advertising to get their names out into the community and to get their voices heard, many people think that PR is the exclusive privilege of large, multinational corporations and thriving businesses which make lots of money. This perception could not be more wrong. Read More

In fact, PR can completely transform even the smallest enterprises – including those that operate on a non-profit basis. When compared to many other strategies like digital and print marketing and advertising, PR often proves to be the most efficient and cost-effective way to grow a small organisation’s image and reputation.

The Benefits of Nonprofit PR

Would you currently describe your organisation as small, non-profit or charitable? Like any business, ensuring that your brand and messaging is reaching your target audience is a key goal. But brand awareness alone should never be the sole ambition of those seeking to grow their organisation’s reputation. A targeted campaign specifically centred around not for profit public relations is the key.

A cost effective communications strategy, PR will also consider how to get your ideal donors, members, clients, supporters, legislators or other stakeholders to develop a positive image of your organisation: one that is relevant to them and relates to their interests and values. When your message reaches the target audience through a media outlet or other medium that they respect and trust, a relationship between your brand and target audience is built.

Nonprofit PR can also help to make sure that your organisation is recognised in the community as being deserving, endorsed, and supported by reputable influencers, creating the necessary foundations of trust on which to build and grow your organisation.

In addition, should an issue or crisis of any kind occur, having a PR expert on your side means they are able to deal with it and manage the situation to minimise the risk of negative publicity and prevent any long-term damage to your reputation.

The Best Public Relations Agency for Nonprofit Organisations Available

If you thought that top-quality public relations advice, guidance and strategy implementation was only available to large corporations, it’s time to think again. Pure Public Relations is very proud to work with non-profit organisations like yours.

Our team of highly trained and experienced PR experts can help you promote your cause, grow your brand awareness, reach your target market as well as manage and consolidate your ongoing reputation in the community. We understand charities and not-for-profits thanks to our experience as volunteers and our regular pro bono work for charities.

Charities and not-for-profit organisations aren’t like other businesses. You exist to advocate for and support others. But in order to continue and grow the work you do, you need someone to advocate for and support you.

Pure Public Relations offers small business PR, as well as we are recognised as one of the best corporate PR agencies Sydney has to offer.

Contact a member of our friendly team if you'd like to learn more about who we are and what we can do for you.

Get in touch with a member of our team to find out how Pure Public Relations can be your public relations for nonprofit organisations advocate and support for your organisation.

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Charities and not-for-profits aren’t like other organisations. You exist to support others. But in order to grow you need someone to support you. That’s where we come in.

We focus on results over isolated events. Our team understands charities and not-for-profits thanks to our experience as volunteers and doing regular pro bono work for charities. Pure Public Relations’ founder Phoebe Netto is also on the NSW board of Red Cross Australia and other charities.


Pure Public Relations operates with compassion, confidentiality and sensitivity when communicating with media, but also with key stakeholders, clients, members, government.

We are fierce in our drive to support our client’s important causes, and are known for going well beyond what’s required.

See our work for Yfoundations here.


Not-for-profits including industry bodies and advocacy groups, should be valued for their expertise, their ability to advocate for change, and strong communication skills.

Pure Public Relations can become an extension of your team, to help you effect change and demonstrate your value.

You can see our work for Australia’s national industry body for newsagents here.


Media Relations

To proactively secure positive media coverage, set the reputation you want and boost your credibility.

Find Out More

Issues Management

To take care of your reputation and communicate well during a crisis or period of negative attention.

Find Out More

Other successful public relations tactics including speech writing, social media, copywriting, assistance in securing corporate sponsors, stakeholder communication and more.

To find out about our public relations services designed specifically for charities and not-for-profits,
call (02) 9688-3325 or contact us below.

Whether you’re an industry body, charity or a group of volunteers

Public relations can get your message out to the right people. It is your ally to protect your reputation and foster trust, which is essential for charities and not-for-profits.

Our not-for-profit and charity clients rely on our understanding of their unique challenges as well as our creativity, integrity, discretion, and experience.

To see how Pure Public Relations can assist your organisation, get in touch

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Pure Public Relations has crafted a highly impactful campaign. This has lucidly distilled the complex issues of patient safety to ensure it resonates with a diverse audience. We have seen both immediate and long-term results that have a positive influence on the outcomes of cosmetic surgery patients.

Dr Robert Sheen

President of ASAPS

Our partnership with Pure PR has delivered outstanding results and we've been delighted by the way Phoebe went above and beyond to understand and champion our organisation to the world. Their professionalism, passion for storytelling and strong media relationships has exceeded my expectations and I wouldn't hesitate to recommend working with Phoebe and the team.

We Are Unity

This was a very big public health issue. Pure Public Relations did a brilliant job with the campaign. This has changed the landscape of cosmetic surgery and improved the safety of people considering it because they now have the right information to make a safe choice.

Dr Naveen Somia

Past President of ASAPS

We have had incredible PR support from the team at Pure Public Relations. It was a big decision in who we worked with to help us launch Hey Zomi. The angles in media coverage we received exceeded our expectations! We were interviewed and presented across areas of business, thought leadership, menstrual and sexual health, education, politics, product placement and more. What was even more of a surprise, as a startup, was that the process to build out our brand and messaging was exactly what we needed. We have really strengthened and transformed the way we speak about our company and what we stand for.

Mikaela Koelma, Co-Founder

Hey Zomi

Thanks to Pure Public Relations, we have been able to develop strong media relations and communications, which has been instrumental in us raising awareness and helping more of our Single Parent and First Nations clients. Phoebe, Robyn and the rest of the Pure Public Relations team are a pleasure to work with, deeply understand our needs, and are passionate advocates for our mission. Thank you, Pure Public Relations!

Stephen Woodlands

Founder and Managing Director, Head Start Homes

Working with you, Phoebe, and the team at Pure Public Relations has been such an honour. You have expertly distilled our most important messages and packaged them into news-ready narratives. We've been able to focus on our mission while you help us tell the story of change. Thank you for having us in safe hands. You really are masters of your craft.

Megan Gilmour

CEO, MissingSchool

Pure Public Relations helped us be competitive by providing us with the PR coverage, depth and impact we needed to expand into new territories and raise our profile nationally. Pure PR’s ideas and skilful execution is priceless and you really want them on your team because they can deliver both.

Dion Castle

CEO, Stuber

Pure Public Relations is a highly professional PR firm and has acted as a true partner with us on PR activities for the last 6 months. Phoebe Netto and her team have been faultless: extremely committed and focused on our specific needs, delivering results fast. They clearly understand how to work with small business and have been very patient with our demands and timelines. They continuously explore new and innovative ways to feature our product and have been instrumental in assisting us in quickly building our profile across various audiences in the Australian market. We have enjoyed working with the team immensely and cannot thank them enough for their commitment and support to our cause.

Tammy Anson

CMO, pixevety

Our industry body engaged Pure Public Relations a couple of years ago to assist with our media releases and to lift our media profile and broaden our reach and influence on issues impacting our member small businesses. Phoebe Netto and her team at Pure PR have achieved this and so much more for us! Not only have they assisted us to get considerably more media coverage for our organisation on a wide range of issues, they have also helped to build the professional profile of senior staff and they have also assisted us to directly improve our overall communications capacity.

Ben Kearney


It's be an absolute pleasure working with Pure Public Relations, I couldn't recommend Phoebe and her team enough! It's been great to have Phoebe and her team to bounce ideas off and work collaboratively together to gain further exposure for our brand. The team at PPR have always been fantastic at keeping me in the loop of their efforts and it's been a pleasure working alongside each other in our PR efforts!

Milena Serafimovsi

PR Manager at King Kong

Pure Public Relations cared and understood the issue - which was hugely important. They invested in our vision and mission, and listened to our restraints and worked within those. I could not recommend them more highly for both NFP and other organisations. I look forward to continuing to work with them.

Zoe Robinson

CEO of Yfoundations

Phoebe is an excellent, industrious and organised PR consultant. Phoebe has been instrumental in garnering PR for the toy and game expo since inception. For the last years Phoebe has successfully attracted the Today Show weather crosses to the Expo. Phoebe is energetic and committed and a great asset to any organisation seeking to improve their PR. In fact engaging Phoebe is just plain Good Business!

Steve Rojan-Jones

co-convenor of the Toy and Game Expo

We engaged Pure Public Relations to help get some media exposure for our early stage startup. The results speak for themselves, after receiving national media exposure in Fairfax papers along with a number of other credible media outlets that brought targeted traffic to our website, kick-started membership signups, and filled our pipeline with leads. Phoebe Netto and her team have been a real asset!

Chris Bates

Wellone Pty Ltd

Not long after engaging them we had to undertake an intensive national advocacy and public relations campaign to successfully see through amendments to federal legislation that had the potential if not addressed to disrupt our whole industry. Pure Public Relations worked above and beyond on this campaign with us, sometimes dealing with crisis management on particular contested issues and addressing issues early and late in the day and in different time zones like they were a dedicated part of our team. We achieved an incredible outcome for a small organisation as a result. This is how we see Pure PR now, they are part of our team, and a critical part that we rely on and which we really value.

Ben Kearney


We cannot thank Phoebe and her amazing team enough for all their efforts and for giving our business direction. I would not hesitate to recommend Pure Public Relations to any business wanting to improve and grow their business.

Alisa Fraser

Alisa & Lysandra Collections

Phoebe provided a highly professional public relations approach to the Toy and Game Expo. She achieved high levels of engagement for the Expo through print and television media. Her approach ensured each engagement with the media was thoroughly planned and ran smoothly.

Charles Bishop

co-convenor of the Toy and Game Expo

We couldn’t be happier with the relationship we’ve built and would recommend Pure Public Relations to any business looking for deep strategic communications thinking and a results-driven approach.

Hannah Maskrey

Marketing Manager at Mood Media Australia

Pure Public Relations has been a vital part of our business since we started working together in early 2017. Phoebe and the team immediately understood both our business and our challenges. They knew where our potential customers were and how to reach them. We’ve had some impressive media coverage in influential publications, newspapers and television. They’ve helped us craft our innovation story and provided a vehicle to share it with our stakeholders.

Hannah Maskrey

Marketing Manager at Mood Media Australia

Thank you for an amazing year of story content that has increased our brand and communications and marketing footprint across all social media platforms. It has been wonderful to see the impact this has generated for our clients and further engage supporters and partners.

Jo Formosa

Chief of Empowerment, Head Start Homes





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