Melbourne's Premier Reputation Management Agency
Business owners spend vast amounts of time and money building their brands through advertising. Getting your brand in front of your target audience - building your trustworthiness and credibility - takes a lot of effort, and can be an uphill struggle when budgets are tight.
Have You Thought About Online Reputation Management In Melbourne?
But just one action can wipe out all your progress. The immediacy of digital communications means that within seconds, a poorly worded tweet or a customer complaint can be seen by thousands of people. Reputation management in Melbourne is the service that limits potential damage and reframes the story to promote a positive public image.
No business owner likes to consider how they would react to a major incident, media criticism, product defect, employee misconduct, public court case or a viral complaint. But ignoring the possibility doesn’t reduce the likelihood. It means that should your business be involved in negative press, you risk not being sufficiently prepared.
Pure Public Relations is a top reputation management agency in Melbourne. We monitor your online persona, train you or your employees in PR best practice, provide crisis management training and use our vast network of media contacts to limit negative exposure. Our team of experts even have experience in turning PR disasters into amazing opportunities.
Online Reputation Management in Melbourne For Small And Medium Sized Businesses
While talking to new clients, we’ve noticed that there’s a misconception that only large businesses benefit from reputation management. Most, if not all, of the big-name brands use a reputation management agency, but all businesses can benefit from a professionally managed public image.
The only difference is, that while household names have the budget to absorb the damage from negative publicity, SMEs rarely have the financial security to bounce back as quickly. And depending on the severity of the problem, they may not bounce back at all.
Other PR firms in Melbourne focus their efforts on big businesses, with big budgets. But, here at Pure Public Relations, we understand that smaller businesses and not-for-profit organisations need the same online protection. And we also recognise there is a greater need for budget efficiency.
When we start working with a new client, we develop a unique plan that gives you maximum security while using our years of experience to ensure your budget is invested in the services you will benefit most from.
Our expert team is on hand to help protect you from negative exposure while training you and your employees on the right way to handle PR enquiries. We can also provide crisis-management training t. Should a crisis then hit unexpectedly, as they often do, you’ll have a pre-prepared strategy to handle the situation, reducing your exposure and preventing the situation from escalating. And you’ll have your reputation management agency in Melbourne on hand to manage your communication and any risk of media exposure.
Are You In Need Of A Reputation Management Agency in Melbourne?
When things are going well, it’s easy to believe they’ll stay that way for a long time. But when it comes to your online efforts, a small mistake can become a huge problem.
If you want to get ahead of your competitors and invest in a professional and bespoke reputation management strategy, please reach out to us by phone or by using our online contact form.
We are also available to assist with any urgent reputation management needs. If you’ve found your brand at the centre of negative attention please call us immediately. We can begin damage control to protect your public image and reinforce your brand’s relationship with your audience and key stakeholders.