Communication Channels in Public Relations

Public relations is all about getting the appropriate messages in front of your intended audience at a time when they are going to be more likely to engage and be impacted by it. If you choose to do your PR on your own as a brand, you risk getting lost in the plethora of communication options available to you.

communication channels

Communication matters in Public Relations

A good PR firm is going to know what your end goal is and how to carefully craft the right message that is going to resonate with your intended audience. They are also experts in which communication channels in public relations are the most suited to your brand and purpose.

The media channels a public relations company uses will depend on factors such as whether you are trying to promote a new product or company rebrand, entice stakeholders to invest or dealing with a crisis. There are three methods of public relations that your company will use for PR depending on the purpose:

Earned media: Earned media is the crème de la crème of PR. Consumers are more likely to trust what independent sources and other customers are saying about your company, rather than something that you’ve paid for.

Shared media: This is media created by you that is meaningful and engaging. It resonates with your audience that then shares it as valuable content through their social media and other channels.

Owned media: This is media that you directly control. It’s your blogs and website content, social media sites and company publications.

Communication Strategies in Public Relations

You should always have communication strategies in public relations for your organisation. At Pure Public Relations, we design strategies that help you to craft messages and communicate effectively in order to meet the core objectives of your PR campaign. 

First things first, you have to get to the core of what you want to achieve through your PR campaign: is it to increase awareness? Engage your local community? Promote a product? Deal with a crisis? This is essential in determining what kind of PR your business needs.

A comprehensive analysis is then the next step, including a competitor analysis so you know where you are starting and what you need to do to be where you want to go.

You then need to identify your target audience depending on your different PR campaigns and develop messaging that you know will engage and entice them. This then trickles down to the best communication channel to use to disseminate this information for the most effective impact on your target audience.

Once you have distributed your messages to your target audience, it’s time to analyse and measure the results (if possible) to see how effective your messages were and if you can change anything to improve on them going forward.

Building Better PR Strategies for Communication

At Pure Public Relations, we have been on the same journey that most small and medium-sized businesses creating communication strategies for public relations. As such, we have an intimate understanding of what these businesses need in terms of PR to reach the heights that they are striving for. Get in touch with us and let’s start the journey of building your business’ PR campaigns today.

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