Media interviews can have a huge impact on a retailer’s reputation. With a little preparation and a better understanding of what journalists actually want, even the most uncomfortable of interviews can be transformed into a great opportunity to build your retail brand.
Communication is key. But never has this phrase run truer than in a global pandemic.
Here’s what a COVID Safe communications strategy looks like Read More
If you want to grow your business, there are several marketing options on hand for both short-term and long-term growth, including public relations (PR). In this guide, …
Like it or not, social distancing restrictions have made ‘professional distancing’ a reality, and business communications need to adapt to fit in a workplace without hand-shakes, client drinks and team getaways…
How to ‘professionally distance’ without losing touch Read More
The global pandemic and the Black Lives Matter movement are putting pressure on brands to reflect upon their public image. Here is how good PR can guide a client through this period and come out stronger on the other end.
Black Lives Matter and COVID-19 have shown us that PRs need to do their jobs better Read More
The unfortunate truth is every new coronavirus case is a massively newsworthy story, and the media will never be very far behind. Thankfully, there are many things you can do right now to help prepare your business for the worst.
Here are the four steps to prepare your business for a COVID-19 virus.
How should your marketing and communication differ during this pandemic? I’m going to give you two DOs, and two DON’Ts.
The DOs and DON’Ts of communicating during COVID-19 Read More
Ever wondered what goes on behind the scenes of PR agency when doing issues management and crisis communication? Many of you will be experiencing a need for this, for the very first time.
Communicating during a crisis like COVID-19: what goes on behind the scenes? Read More
In this short video we show you our approach to getting a client in the media, no matter their size or how interesting their might initially seem – so you can do it too.
Only a small proportion of those with the label of ‘thought leader’ are actually doing it well. So if you’re ready to provide some truly useful guidance to your industry and potential clients, these five strategies should set you in the right direction.
Five strategies for becoming a thought leader in your industry Read More