Is your business like Jerry Maguire?

Today there is a very complex communication environment.

The media remains an important way to reach large numbers of people. However, podcasting, YouTube, small group meetings, exhibitions, surveys, interactive conversations, websites, stunts, letters and annual reports are just some of the ways people are influenced. In fact, every form of communication is influential in some way.

One thing that hasn’t changed though, is the importance of first impressions.

Are you aware of the impact of what you do, what you say, the way you say it and what you aren’t saying?

In every aspect of your business, it’s like Jerry Maguire:

You need to have them at hello.

In other words, first impressions are crucial. So continually assess the impression you give others and determine to always improve it.


Have you had a bad experience where as a customer you received a poor first impression of another business?


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