Harness the power of media coverage

Positive media coverage is a powerful way of letting people know about your business, charity or not- for- profit, and creating preference for it. It can compel people to act, cement or change your reputation, and position your business in a way no other marketing tactic can.

In fact, most of the enquiries that we receive are from referrals and our own media relations.

Media coverage creates awareness and demonstrates important qualities that are deciding factors in making people keen to find out more: experience, understanding, passion, approachability, professionalism, trust, likeability, responsibility, and expertise.


Given the unpredictability of the media, most PR agencies aren’t willing to promise media coverage, which means you could be paying for their time with little or no results.

We’re not like that. Pure Public Relations takes on the risk and guarantees regular media coverage. We can do that because we have a proven track record and strong relationships with the media, along with a deep understanding of your business or organisation.

It’s why our clients have been with us for years.

Getting your organisation in the media

An excellent media relations campaign is more than sending a press release to journalists. In fact, your business, not-for-profit organisation or charity may not suit a press release or have anything newsworthy enough to warrant one.

Pure Public Relations has a reputation for generating influential media coverage for clients that are not obviously newsworthy, or may even be classed by some as ‘boring’ or ‘too small’.

If a media opportunity doesn’t reach your key audience with the most valuable messages about your organisation, then we won’t pursue it. Publicity needs to be beneficial to your marketing and sales goals. Read More

Media relations agency in Sydney

Over the years as a top media relations agency in Sydney, we have nurtured strong, genuine connections with journalists and other media specialists. We work with individuals or companies that are tuned into the unique circumstances of building a small or medium-sized business. We always ensure that our connections are for the long-term, rather than focusing on short-term goals. This means that when we work with media outlets or individuals, they already know our style and the values that drive our work. We know that passion and drive are in abundant supply in small businesses, but we are specialists at ensuring that these are met with the right connection and strategies to get businesses where they deserve to be.

Getting in front of your audience on its own isn’t enough in this day and age. You have to be able to create meaningful conversations with your target market. Whether you’re looking to build a relationship with the local community, get a new product out to your customers or deal with something that’s gone wrong, your audience is going to respond better to something that is genuine and heartfelt.

Our team of media relations specialists are masters of crafting content and creating opportunities that not only position you in the right light, but also create a genuine and meaningful exchange with your audience and ideal clients. Consumers are more aware of conscious brands and at Pure Public Relations pr agency, we ensure that all your messages resonate with your core values, for the world to see.
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Everything we do aims to help your business grow. Securing a moment in the spotlight is just the beginning.

Pure Public Relations will maximise the impact of your moment of media attention for more profitable, long-term results. Think of good media coverage as the beginning of a promotional cycle. We can help you use the momentum of positive media coverage to extend not only its reach, but its longevity, so it will keep paying dividends for your brand long past its publication date.

Want to learn more about public relations? Check out the blog for expert articles and advice from Phoebe Netto, founder of Pure Public Relations.

Media relations creates preference for your brand, supports advocacy, and compels action.

Do you want guaranteed media coverage?

If keeping a story or your organisation out of the media is what you need, or you have an issue or crisis that you need help managing, then we have a specialty issues management and crisis communication team.

Need urgent issues management or crisis communication? If you require support for a current issue, call us on (02) 9688-3325, including outside of business hours.

To see if Pure Public Relations can secure guaranteed media coverage for your organisation, get in touch below.


Working with you, Phoebe, and the team at Pure Public Relations has been such an honour. You have expertly distilled our most important messages and packaged them into news-ready narratives. We've been able to focus on our mission while you help us tell the story of change. Thank you for having us in safe hands. You really are masters of your craft.

Megan Gilmour

CEO, MissingSchool

Pure Public Relations helped us be competitive by providing us with the PR coverage, depth and impact we needed to expand into new territories and raise our profile nationally. Pure PR’s ideas and skilful execution is priceless and you really want them on your team because they can deliver both.

Dion Castle

CEO, Stuber

Pure Public Relations is a highly professional PR firm and has acted as a true partner with us on PR activities for the last 6 months. Phoebe Netto and her team have been faultless: extremely committed and focused on our specific needs, delivering results fast. They clearly understand how to work with small business and have been very patient with our demands and timelines. They continuously explore new and innovative ways to feature our product and have been instrumental in assisting us in quickly building our profile across various audiences in the Australian market. We have enjoyed working with the team immensely and cannot thank them enough for their commitment and support to our cause.

Tammy Anson

CMO, pixevety

Our industry body engaged Pure Public Relations a couple of years ago to assist with our media releases and to lift our media profile and broaden our reach and influence on issues impacting our member small businesses. Phoebe Netto and her team at Pure PR have achieved this and so much more for us! Not only have they assisted us to get considerably more media coverage for our organisation on a wide range of issues, they have also helped to build the professional profile of senior staff and they have also assisted us to directly improve our overall communications capacity.

Ben Kearney


It's be an absolute pleasure working with Pure Public Relations, I couldn't recommend Phoebe and her team enough! It's been great to have Phoebe and her team to bounce ideas off and work collaboratively together to gain further exposure for our brand. The team at PPR have always been fantastic at keeping me in the loop of their efforts and it's been a pleasure working alongside each other in our PR efforts!

Milena Serafimovsi

PR Manager at King Kong

Pure Public Relations cared and understood the issue - which was hugely important. They invested in our vision and mission, and listened to our restraints and worked within those. I could not recommend them more highly for both NFP and other organisations. I look forward to continuing to work with them.

Zoe Robinson

CEO of Yfoundations

Phoebe is an excellent, industrious and organised PR consultant. Phoebe has been instrumental in garnering PR for the toy and game expo since inception. For the last years Phoebe has successfully attracted the Today Show weather crosses to the Expo. Phoebe is energetic and committed and a great asset to any organisation seeking to improve their PR. In fact engaging Phoebe is just plain Good Business!

Steve Rojan-Jones

co-convenor of the Toy and Game Expo

We engaged Pure Public Relations to help get some media exposure for our early stage startup. The results speak for themselves, after receiving national media exposure in Fairfax papers along with a number of other credible media outlets that brought targeted traffic to our website, kick-started membership signups, and filled our pipeline with leads. Phoebe Netto and her team have been a real asset!

Chris Bates

Wellone Pty Ltd

Not long after engaging them we had to undertake an intensive national advocacy and public relations campaign to successfully see through amendments to federal legislation that had the potential if not addressed to disrupt our whole industry. Pure Public Relations worked above and beyond on this campaign with us, sometimes dealing with crisis management on particular contested issues and addressing issues early and late in the day and in different time zones like they were a dedicated part of our team. We achieved an incredible outcome for a small organisation as a result. This is how we see Pure PR now, they are part of our team, and a critical part that we rely on and which we really value.

Ben Kearney


We cannot thank Phoebe and her amazing team enough for all their efforts and for giving our business direction. I would not hesitate to recommend Pure Public Relations to any business wanting to improve and grow their business.

Alisa Fraser

Alisa & Lysandra Collections

Phoebe provided a highly professional public relations approach to the Toy and Game Expo. She achieved high levels of engagement for the Expo through print and television media. Her approach ensured each engagement with the media was thoroughly planned and ran smoothly.

Charles Bishop

co-convenor of the Toy and Game Expo

We couldn’t be happier with the relationship we’ve built and would recommend Pure Public Relations to any business looking for deep strategic communications thinking and a results-driven approach.

Hannah Maskrey

Marketing Manager at Mood Media Australia

Pure Public Relations has been a vital part of our business since we started working together in early 2017. Phoebe and the team immediately understood both our business and our challenges. They knew where our potential customers were and how to reach them. We’ve had some impressive media coverage in influential publications, newspapers and television. They’ve helped us craft our innovation story and provided a vehicle to share it with our stakeholders.

Hannah Maskrey

Marketing Manager at Mood Media Australia
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