Harness the power of media coverage
Positive media coverage is a powerful way of letting people know about your business, charity or not- for- profit, and creating preference for it. It can compel people to act, cement or change your reputation, and position your business in a way no other marketing tactic can.
In fact, most of the enquiries that we receive are from referrals and our own media relations.
Media coverage creates awareness and demonstrates important qualities that are deciding factors in making people keen to find out more: experience, understanding, passion, approachability, professionalism, trust, likeability, responsibility, and expertise.
GUARANTEED MEDIA COVERAGE
Given the unpredictability of the media, most PR agencies aren’t willing to promise media coverage, which means you could be paying for their time with little or no results.
We’re not like that. Pure Public Relations takes on the risk and guarantees regular media coverage. We can do that because we have a proven track record and strong relationships with the media, along with a deep understanding of your business or organisation.
It’s why our clients have been with us for years.
Getting your organisation in the media
An excellent media relations campaign is more than sending a press release to journalists. In fact, your business, not-for-profit organisation or charity may not suit a press release or have anything newsworthy enough to warrant one.
Pure Public Relations has a reputation for generating influential media coverage for clients that are not obviously newsworthy, or may even be classed by some as ‘boring’ or ‘too small’.
If a media opportunity doesn’t reach your key audience with the most valuable messages about your organisation, then we won’t pursue it. Publicity needs to be beneficial to your marketing and sales goals. Read More
Media relations agency in Sydney
Over the years as a top media relations agency in Sydney, we have nurtured strong, genuine connections with journalists and other media specialists. We work with individuals or companies that are tuned into the unique circumstances of building a small or medium-sized business. We always ensure that our connections are for the long-term, rather than focusing on short-term goals. This means that when we work with media outlets or individuals, they already know our style and the values that drive our work. We know that passion and drive are in abundant supply in small businesses, but we are specialists at ensuring that these are met with the right connection and strategies to get businesses where they deserve to be.
Getting in front of your audience on its own isn’t enough in this day and age. You have to be able to create meaningful conversations with your target market. Whether you’re looking to build a relationship with the local community, get a new product out to your customers or deal with something that’s gone wrong, your audience is going to respond better to something that is genuine and heartfelt.
Our team of media relations specialists are masters of crafting content and creating opportunities that not only position you in the right light, but also create a genuine and meaningful exchange with your audience and ideal clients. Consumers are more aware of conscious brands and at Pure Public Relations pr agency, we ensure that all your messages resonate with your core values, for the world to see.
OUR CLIENTS ARE FEATURED IN
WE’RE FOCUSED ON OUTCOMES, NOT OUTPUTS
Everything we do aims to help your business grow. Securing a moment in the spotlight is just the beginning.
Pure Public Relations will maximise the impact of your moment of media attention for more profitable, long-term results. Think of good media coverage as the beginning of a promotional cycle. We can help you use the momentum of positive media coverage to extend not only its reach, but its longevity, so it will keep paying dividends for your brand long past its publication date.
Want to learn more about public relations? Check out the blog for expert articles and advice from Phoebe Netto, founder of Pure Public Relations.
Media relations creates preference for your brand, supports advocacy, and compels action.
Do you want guaranteed media coverage?
If keeping a story or your organisation out of the media is what you need, or you have an issue or crisis that you need help managing, then we have a specialty issues management and crisis communication team.
Need urgent issues management or crisis communication? If you require support for a current issue, call us on (02) 9688-3325, including outside of business hours.
To see if Pure Public Relations can secure guaranteed media coverage for your organisation, get in touch below.