Why your Industry Body needs PR

Whether you are an industry body representing a group of businesses or a member organisation serving a specific group of individuals, PR is an essential tool for building awareness, credibility, and trust with your stakeholders. As well as advocating for issues that are important to your industry or cause.

The work of industry bodies and member organisations is often very nuanced, specific and unique. That’s why we’re dedicated to delivering highly customised PR solutions that help you achieve your goals and objectives - from internal communications to external reputation building through the media.

Our team of PR experts have years of experience working with a range of industry bodies and member organisations across a large number of sectors, from healthcare, auto trade to technology and small business. In fact, we have won awards for our work for industry bodies and member organisations, including the Prime Award, and the 2023 Mumbrella CommsCon award for the Best Media Relations-Led campaign.

Why PR is an essential tool for industry bodies and member organisations

Every industry has unique challenges and opportunities that can effectively be addressed with a bespoke PR approach.

That’s why we work closely with your organisation to develop a tailored PR strategy that aligns with your goals and objectives and advocates for the issues that matter, delivering real results that show value to your members and cause.

How effective PR can help you

Raise awareness of your industry body or member organisation and the work you do.

Position your organisation as an authority in your industry.

Campaign for change or support.

Build strong relationships with key stakeholders.

Generate positive media coverage and publicity.

Drive attendance and participation at events and other activities.

Influence public opinion and policy decisions.

OUR APPROACH

At Pure Public Relations, we take a results-driven approach to industry body PR. We understand that PR is not just about getting media coverage or social media likes, but about achieving meaningful organisational outcomes. That's why we focus on the following key areas:

Support marketing campaigns

Strategy

We work closely with you to develop a PR strategy that aligns with your goals and objectives, and that delivers measurable results.

Boost your institution’s brand

Messaging

We help you develop clear and compelling messaging that positions your organisation as an authority in your industry and can help to unpack complex issues to simplify for decision makers.

Copywriting

Editorial

Our dedicated editorial team will create bespoke, high-quality content that engages your target audience and positions your organisation as a thought leader in your industry.

Media Relations

We have strong relationships with journalists and media outlets across a range of industries, and we use this to secure positive media coverage for your organisation

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Issues Management

We take care of your organisation’s reputation and help you to shape the narrative and get your message out during a period of crisis or negative media attention.

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SOME OF THE ORGANISATIONS WE'VE HELPED

Get in touch with Pure Public Relations

If you are an industry body or a member organisation looking for a trusted award-winning PR agency that understands your industry, get in touch with us today.

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WHAT PEOPLE SAY ABOUT US

It's been great to see our media presence and profile consistently build over a relatively short period. The Pure PR team keep things on track and are a pleasure to work with.

Matt Connor

Marketing Manager, MTA NSW

Our industry body engaged Pure Public Relations a couple of years ago to assist with our media releases and to lift our media profile and broaden our reach and influence on issues impacting our member small businesses. Phoebe Netto and her team at Pure PR have achieved this and so much more for us! Not only have they assisted us to get considerably more media coverage for our organisation on a wide range of issues, they have also helped to build the professional profile of senior staff and they have also assisted us to directly improve our overall communications capacity.

Ben Kearney

CEO, ALNA

This was a very big public health issue. Pure Public Relations did a brilliant job with the campaign. This has changed the landscape of cosmetic surgery and improved the safety of people considering it because they now have the right information to make a safe choice.

Dr Naveen Somia

Past President of ASAPS

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