There’s a persistent myth that public relations is an expensive luxury reserved for giant corporations, big businesses, and global celebrities. However, the truth is, PR has become an essential function for any business wanting to grow - no matter what size.

Looking for a Boutique PR Agency in Melbourne?

As a small business ourselves, our boutique PR agency in Melbourne understands that in today’s climate of personal brands, thought leadership, and personal bios littered with publication credits; every business leader - whether they’re leading a team of two or 200 - should be focussing on securing media coverage for both themselves and their business. Read More

A Focused Approach to PR

PR has the power to promote people and businesses through positive media coverage, opinion pieces, social media posts, and TV and radio appearances. It can also encourage positive relationships with important stakeholders, such as the government, suppliers, potential customers and regular clientele.

A Pr agency can also help manage your business’ reputation, including helping you listen and respond to what the public really thinks about your brand. This form of social listening can be even more critical for smaller businesses or new start-ups that are just starting to get off the ground. These are the kinds of insights that have helped us become one of the most effective boutique PR companies in Melbourne.

The services we offer cover everything you need to build and deliver your PR strategy. From identifying your brand voice to cultivating long-term relationships with partners and clients, our team will strive to build your reputation using our tried and tested methods which include:

  • Strong Media Links

Having worked with a wide range of industries, we have forged some very influential relationships with news outlets and media companies in every sector. For you, this means direct access to highly-viewed channels to deliver the newsworthy messages you want to get across.

  • Professional Communications

Effective communication is at the heart of good public relations strategy. Our communication services will help you manage your reputation, engage with key stakeholders and generate excellent written content including opinion pieces, thought leadership, and internal communications.

  • Crisis Management

Every company will face a crisis, but the difference is in how they manage a crisis. We can help you navigate through the issue and come out on the other side stronger.

How to reap the powerful benefits of media coverage

If you want to reap the incredible rewards that media coverage can bring, it’s essential that you get your PR partner right from the very beginning. The relationship between PRs and journalists is a notoriously delicate one to balance, but with the right PR tactics in place, it’s possible to win back control over your brand’s narrative and reputation.

No matter your size, every business deserves the massive benefits that come with showing the world why you matter. So if you’re ready to tell the world about your wins, get in touch with our boutique public relations agency in Melbourne today via our contact form. Read Less

WHAT PEOPLE SAY ABOUT US

Working with you, Phoebe, and the team at Pure Public Relations has been such an honour. You have expertly distilled our most important messages and packaged them into news-ready narratives. We've been able to focus on our mission while you help us tell the story of change. Thank you for having us in safe hands. You really are masters of your craft.

Megan Gilmour

CEO, MissingSchool

Pure Public Relations helped us be competitive by providing us with the PR coverage, depth and impact we needed to expand into new territories and raise our profile nationally. Pure PR’s ideas and skilful execution is priceless and you really want them on your team because they can deliver both.

Dion Castle

CEO, Stuber

Pure Public Relations is a highly professional PR firm and has acted as a true partner with us on PR activities for the last 6 months. Phoebe Netto and her team have been faultless: extremely committed and focused on our specific needs, delivering results fast. They clearly understand how to work with small business and have been very patient with our demands and timelines. They continuously explore new and innovative ways to feature our product and have been instrumental in assisting us in quickly building our profile across various audiences in the Australian market. We have enjoyed working with the team immensely and cannot thank them enough for their commitment and support to our cause.

Tammy Anson

CMO, pixevety

Our industry body engaged Pure Public Relations a couple of years ago to assist with our media releases and to lift our media profile and broaden our reach and influence on issues impacting our member small businesses. Phoebe Netto and her team at Pure PR have achieved this and so much more for us! Not only have they assisted us to get considerably more media coverage for our organisation on a wide range of issues, they have also helped to build the professional profile of senior staff and they have also assisted us to directly improve our overall communications capacity.

Ben Kearney

CEO, ALNA

It's be an absolute pleasure working with Pure Public Relations, I couldn't recommend Phoebe and her team enough! It's been great to have Phoebe and her team to bounce ideas off and work collaboratively together to gain further exposure for our brand. The team at PPR have always been fantastic at keeping me in the loop of their efforts and it's been a pleasure working alongside each other in our PR efforts!

Milena Serafimovsi

PR Manager at King Kong

Pure Public Relations cared and understood the issue - which was hugely important. They invested in our vision and mission, and listened to our restraints and worked within those. I could not recommend them more highly for both NFP and other organisations. I look forward to continuing to work with them.

Zoe Robinson

CEO of Yfoundations

Phoebe is an excellent, industrious and organised PR consultant. Phoebe has been instrumental in garnering PR for the toy and game expo since inception. For the last years Phoebe has successfully attracted the Today Show weather crosses to the Expo. Phoebe is energetic and committed and a great asset to any organisation seeking to improve their PR. In fact engaging Phoebe is just plain Good Business!

Steve Rojan-Jones

co-convenor of the Toy and Game Expo

We engaged Pure Public Relations to help get some media exposure for our early stage startup. The results speak for themselves, after receiving national media exposure in Fairfax papers along with a number of other credible media outlets that brought targeted traffic to our website, kick-started membership signups, and filled our pipeline with leads. Phoebe Netto and her team have been a real asset!

Chris Bates

Wellone Pty Ltd

Not long after engaging them we had to undertake an intensive national advocacy and public relations campaign to successfully see through amendments to federal legislation that had the potential if not addressed to disrupt our whole industry. Pure Public Relations worked above and beyond on this campaign with us, sometimes dealing with crisis management on particular contested issues and addressing issues early and late in the day and in different time zones like they were a dedicated part of our team. We achieved an incredible outcome for a small organisation as a result. This is how we see Pure PR now, they are part of our team, and a critical part that we rely on and which we really value.

Ben Kearney

CEO, ALNA

We cannot thank Phoebe and her amazing team enough for all their efforts and for giving our business direction. I would not hesitate to recommend Pure Public Relations to any business wanting to improve and grow their business.

Alisa Fraser

Alisa & Lysandra Collections

Phoebe provided a highly professional public relations approach to the Toy and Game Expo. She achieved high levels of engagement for the Expo through print and television media. Her approach ensured each engagement with the media was thoroughly planned and ran smoothly.

Charles Bishop

co-convenor of the Toy and Game Expo

We couldn’t be happier with the relationship we’ve built and would recommend Pure Public Relations to any business looking for deep strategic communications thinking and a results-driven approach.

Hannah Maskrey

Marketing Manager at Mood Media Australia

Pure Public Relations has been a vital part of our business since we started working together in early 2017. Phoebe and the team immediately understood both our business and our challenges. They knew where our potential customers were and how to reach them. We’ve had some impressive media coverage in influential publications, newspapers and television. They’ve helped us craft our innovation story and provided a vehicle to share it with our stakeholders.

Hannah Maskrey

Marketing Manager at Mood Media Australia
PR Services