Creating preference
for your school
through PR
Public relations is not just for politicians and businesses, it’s a tool that can help the education sector earn (and rebuild) the trust and attention it deserves. Read More
A PR Agency That Understands Schools
When used in the right way, school PR has the power to boost an education provider’s brand, build trust in the local community, and reassure families that they are making/have made the right decision in choosing the school/college.
It can also complement and build on existing marketing campaigns, create content for a school’s website and social platforms, and can also lead to further media coverage and increased consumer awareness. Ensuring your brand awareness is maximised and taking care of your reputation is key to new enrolments and ongoing trust with existing families.
Benefits of Good School PR
At Pure Public Relations, we work with schools, edtech companies, education consultants, school psychologists, and those who focus on student wellbeing.
What can expertly handled school PR do for you? School publicity can result in a domino effect, where good coverage keeps the momentum rolling, so that more and more people become aware of your school and its benefits.
What does the school or college want to be known for? Its superior sporting facilities and achievements? Its pastoral care? Its award-winning STEM programs? Its diverse and inclusive faculty and student body? Make your PR relevant to that focus.
For example, it makes no sense for a sports high school spokesperson to dwell on the cake stall fundraiser that helped the campus afford a new basketball court without emphasising the benefits of the facility and how it will support the students, present and future.
When used right, media coverage can:
- boost an education provider’s brand
- build trust in the local community
- reassure families that they are making/have made the right decision in choosing the education provider
- complement and build on existing marketing campaigns
- create content for website and social platforms
- lead to further media coverage and consumer awareness.
Reputation Management PR for Schools
Raising awareness is only one part of PR. PR is also about reputation management, and for that you need to build a foundation of trust. Trust doesn’t come from a single piece of positive media coverage, it’s an ongoing process that cumulatively builds a good impression. Consistent validation not only tells stakeholders about how great the school is, it shows them. Not doing anything with the coverage is a missed opportunity to maximise brand awareness and maintain a good reputation so you can foster new enrolments and ongoing trust with existing students’ families. Read Less
Pure Public Relations are experts in school PRÂ understanding the unique needs of schools. We have extensive experience keeping schools both in and out of the headlines.
WE OFFER PROACTIVE, POSITIVE MEDIA RELATIONS
The goal of a proactive PR campaign is to turn your school into an institution people know, like, and trust. Trust is an ongoing process that cumulatively builds a good impression.
What does your school or college want to be known for? Its sporting achievements? Its pastoral care? Its STEM programs? Its diverse and inclusive faculty? We can design your PR around your school’s focus.
You can see our work for Waverley College here.
WHEN DONE WELL, POSITIVE MEDIA CONVERAGE CAN...
Boost your institution’s brand
Build trust in the local community
Reassure families of their decision
Support marketing campaigns
Generate content for web and socials
Lead to further media coverage
Create consumer awareness
Issues management
Like it or not, issues management is a necessary part of any solid media relations strategy. We are highly experienced in helping schools tackle complex issues, including COVID-19, reports of poor student behaviour, historical misconduct, and other forms of negative attention.
If your school is involved in a potentially reputation-damaging incident, you need the tools to be able to set the story straight as quickly as possible. Preparation is key, and we have the knowledge to help you get on the front foot of tomorrow’s problem, today.
Turning around a negative incident not only preserves your reputation but can actually enhance it, revealing how responsive and compassionate your school is.
Let’s discuss how Pure Public Relations can assist your school or education-focused business.
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