General
Rather than using timesheets, our agency guarantees media coverage. In its simplest form, clients pay for a specific number of pieces of coverage across the duration of their project or as a monthly average if they are on a retainer. This puts the risk of securing media coverage onto our team, so our clients can have peace of mind that their fees will go directly to results.
We start by agreeing with the client on what success looks like, ensuring media coverage is meaningful and always in relevant and impactful media outlets. We work until we get the results, changing the approach as we go if needed to navigate the ever-evolving news cycle.
Our guaranteed model works because we’re careful to only take on clients we are confident we can get results for, always remaining realistic about what we can achieve together.
No. Due to the nature of earned media, we cannot guarantee specific media outlets. However, we do make sure that all coverage is meaningful and in relevant and influential media outlets.
The only way to guarantee a specific outlet is to explore paid media options, which our team can also assist with.
At Pure, we insist on a preparation and strategy phase with all of our clients. This phase is where we spend the most time with our new clients, fully immersing ourselves in their business in order to plan a strategic campaign and create the most effective media materials, story angles, and media-ready assets. If we spend the right amount of time with our clients up front, we will require less of your time during the pitching phase.
This investment up front ensures your PR is set up for success and allows us to streamline and reduce admin down the track. As a result, we don't need our client to come up with ideas for us because we have already planned it months ahead.
In this phase, we get an in-depth understanding of how our clients work, what they do, and what makes them different. Having done the heavy lifting up front, we can move quickly and make sure that it aligns with your organisation's goals, tone of voice, and strategy.
A successful PR program can help build your reputation, raise awareness, and ultimately boost sales.
We work with clients in a range of ways, from monthly retainers to one-off projects such as launches and short-term campaigns. We can also switch on-and-off campaigns over time and can plan for flexibility with ebbs and flows in activity. We tailor every budget and scope of work to each client.
Get in touch with us today for a personalised quote.
While we cannot guarantee backlinks in every media outlet, we have close relationships with various media outlets that are happy to include a contributor’s link at the bottom of a contributed article.
We also offer paid media coverage, which almost always guarantees backlinks.
Results. We are committed to delivering measurable outcomes that enhance your brand’s reputation, increase visibility, and drive success. We will only take on a client when we are confident that we can provide a return on investment.
We’re not afraid to say no, either. We only send stories that we know will interest the media. This means needing to say no to clients at times because saying no to something average means you can say yes to something better.
Pure Public Relations operates on a unique business model that guarantees media coverage. Rather than charging by timesheets or for attempts or outputs, the agency only charges if it reaches the media coverage KPI for that client. And this is not media coverage for the sake of media coverage – it must be influential, strategic, relevant, useful and meaningful.
We apply a range of metrics to measure the impact of your PR campaign, including media coverage, audience reach, website traffic, and social engagement levels.
This, along with our senior-only team, gives reassurance to potential clients who have been previously burned by their experience working with PR agencies.
The cost of a PR program varies depending on the scope, duration, and specific needs of your business. We tailor each PR program to align with our clients' objectives and budgets. We offer various models, including monthly retainers, one-off projects, and short-term campaigns. For a personalised quote, please contact us directly.
The timeline for seeing PR results can vary based on factors such as campaign objectives, media lead times, and the nature of your industry. While some clients may experience immediate media coverage, others might see gradual progress over several months. Our team works diligently to secure meaningful coverage as quickly as possible, and we’ll always be upfront with you about what you can expect. As always, we guarantee results.
We apply a range of metrics to measure the impact of your PR campaign, including media coverage, audience reach, website traffic, and social engagement levels. Our guaranteed media coverage model ensures that your investment translates directly into results.
No, our focus is on earning media coverage through compelling storytelling and strong media relationships, rather than paying for placements. This approach ensures that the coverage is authentic and credible. However, if you're interested in exploring paid media opportunities, we can assist with that as well.
We prioritise transparency, accountability, and results. Our guaranteed media coverage model means you only pay for the coverage we secure, shifting the risk onto our team. We also ensure that all coverage is meaningful and in relevant and influential media outlets.
Even without immediate news, there are always PR opportunities. We excel at identifying and creating compelling story angles, leveraging your expertise for thought leadership pieces, and positioning your brand strategically in the media landscape - even if your business isn’t obviously newsworthy.
The publications we target depend on your industry, target audience, and campaign objectives. We focus on securing coverage in media outlets that are relevant and influential within your sector, ensuring that the exposure aligns with your strategic goals.
Securing TV coverage is possible and can be highly impactful. We identify and pitch compelling stories to appropriate television programs, leveraging our media relationships to maximise opportunities for on-air features.
Bylined articles are authored pieces attributed to you, positioning you as a subject matter expert. We can collaborate with you to develop these articles, ensuring they align with your expertise and the interests of target publications. Our team handles the pitching process to secure placements in relevant media outlets.
Securing coverage in specific publications involves a strategic approach, including understanding the publication's audience, tailoring pitches to meet their editorial standards, and leveraging our established relationships with journalists and editors to present your story compellingly.
Our preparation and strategy phase involves immersing ourselves in your business to develop a comprehensive PR plan. This includes identifying key messages, creating media materials, and planning story angles. This upfront investment ensures that subsequent PR activities are streamlined and effective, requiring less of your time during the pitching phase.
We offer flexible pricing structures tailored to each client's needs, including monthly retainers, project-based fees, and short-term campaign rates. Our guaranteed media coverage model ensures that your investment is directly linked to tangible results. For detailed pricing information, please contact us to discuss your specific requirements.
Businesses
Yes. Take a look at some of our case studies to see how we do this every day for SMEs, from start-ups to established SMEs and IPO floats and ASX listings.
A well-executed PR campaign can enhance your brand's credibility and visibility, making it more attractive to potential investors. By showcasing your achievements, market position, and vision through media coverage, we can help build a compelling narrative that appeals to investors.​
Not For Profits
Pure Public Relations has extensive experience working with not-for-profit organisations and charitable causes. We understand the unique challenges faced by the NFP sector and have successfully executed many campaigns that have raised awareness, driven funding, agitated for change, educated on issues, and built impressive reputations.
PR plays a crucial role in supporting NFPs’ fundraising efforts. It can help craft compelling storytelling and engage with stakeholders, both internally and externally, and media coverage can be leveraged to increase both visibility and donor engagement.
Education
We bring a wealth of experience in the education sector, having worked with clients spanning from schools to governing bodies, edutech providers, school mental health programs, education consultants, and NFPs. We’re proud to call a school one of our longest-standing clients, having been with us for over a decade.
Over the years, we’ve helped our education clients with a range of services, including earned media, crisis comms, issues management, stakeholder engagement and social media management.
Absolutely, we help many of our school clients communicate with parents, teachers, staff and students around a range of topics and issues like fee increases, uniform changes, curriculum, and school culture.
Membership Organisations
There are several ways we can help your organisation reach existing and future members. We tailor our strategies to each specific client, utilising tactics such as:
- Raise awareness of your organisation and the impactful work it does through reactive and proactive media commentary, thought leadership pieces and research. Â
- Advocate for the issues important to your membership and influence public opinion and policy.Â
- Campaign for industry change and engage with influential stakeholders, key media outlets and journalists to help amplify your message.Â
- Craft compelling content and stories, drawing on case studies from your existing membership base to encourage new members to join.Â
- Increase member engagement and increase the value of their membership, drive attendance at industry events, and mobilise members to spread the word about the industry.
Our strategy includes a combination of government relations, public advocacy via the media and awareness campaigns, educating on issues and busting myths, agitating for change, targeting decision-makers and influential voices, and achieving media coverage on issues.
Plus, we always make sure members see the good work being done and find ways to help them become part of the process.
Services
No, due to the nature of earned media, we cannot guarantee specific media outlets. However, we do make sure that all coverage is meaningful and in relevant and influential media outlets.
The only way to guarantee a specific outlet is to explore paid media options, which our team can also assist with.
Media training equips you or your team with the skills and confidence needed to effectively engage with the media. The benefits include improved media relations, crisis preparedness and the ability to convey your message in a compelling and positive manner.
Selecting the right media training package depends on your specific needs and goals. To determine the most suitable package, we recommend discussing your objectives with our team. We can assess your current skill level, identify areas for improvement and tailor a package that aligns with your unique requirements and budget.
Pure Public Relations has a great deal of experience working with crisis and issues clients and is well-placed to support clients during intense periods. During these times, we monitor the media daily and provide regular reports to key stakeholders, along with proactive media relations and training for relevant staff members and stakeholders.
We believe preparation is key to good issues and crisis communications, so we will spend time developing a communications matrix, messaging statements and documents such as FAQs and Q&As.
For specific rates related to issues management services, please reach out to us directly. We will provide you with a customised quote that takes into account the scope and complexity of your particular issue or challenge. Get in touch with us today for a quote tailored to your needs.
Yes, we offer a suite of services that go beyond traditional PR and earned media. We can offer a bespoke mix of strategic communications planning, media relations, media training, crisis communications, content creation, and social media management.Â
We also offer:
- Content creation, including messaging development, thought leadership, speech writing, copywriting, whitepapers, research reports, and the development of guides, handbooks, infographics, and toolkits.
- Paid media
- Employee engagement
- Change management
- Influencer management
- Government Relations