More PR and Marketing Fails
You don’t have to look very hard to find examples of epic PR and marketing fails. Here’s a collection of some of the finest for you to cringe at and learn from.
More PR and Marketing Fails Read More
You don’t have to look very hard to find examples of epic PR and marketing fails. Here’s a collection of some of the finest for you to cringe at and learn from.
More PR and Marketing Fails Read More
We have all heard the non-apologies issued by big corporations, politicians and celebrities. But do these non-apologisers need to learn some manners, or is there justifiable reasons for this approach? We explore how businesses should be apologising – especially if they are in the wrong.
Sorry, not sorry. When and how a business should apologise. Read More
The trick with marketing is the strategic investment of what time and money you have, and doing this consistently. The good news is you can do this even with a tiny marketing budget if you’re prepared to invest some time.
Steady marketing keeps customers coming Read More
Having the correct stock levels means you’re not paying for slow-moving stock to sit on the shelf and ensures you don’t run out of your best sellers. Getting the timing of this right does require some forethought, so here are the things to consider.
Better stock management improves your cash flow Read More
Did you hear the one about the supermarket and the thousands of soldiers who died in war? One way to make your PR campaign current is to make it relevant to a recent event or a day of note – but what happens if it receives backlash?
Why linking current events to marketing is a risky business Read More
Here are some PR and marketing campaigns that we are calling epic fails. Some of these are disastrous and some are equally funny. They are certainly all (sadly) real.
PR and Marketing Epic Fails Read More
Just how clever is Burger King’s McWhopper PR campaign, and what PR moves are available to McDonald’s?
Who wins the PR-off? Burger King or McDonald’s? Read More
Some new clients are nervous when they come to us because they’ve been burnt by their previous PR agency. Given that media coverage and other measures of PR success can’t be guaranteed, is it reasonable to expect results from a PR firm?
How to avoid being ripped off by a PR agency Read More
How do you find the right media outlets to pitch your stories to? Here’s how you can take the right steps to get positive media coverage and build relationships that will help your PR strategy long-term.
Part Two: Wooing media targets through compelling business stories Read More
Great PR is a little like dating. You need to find the target you want to woo and you need to know how to make the best possible introduction.
Part One: Wooing media targets through compelling business stories Read More