Spotting the difference: PR versus advertising
PR and advertising – what is the difference?
Spotting the difference: PR versus advertising Read More
PR and advertising – what is the difference?
Spotting the difference: PR versus advertising Read More
PR versus marketing – some will indeed paint these two forms of communication as being opponents inside the business ring. Is one better? How do you know when to use PR? And can you use it instead of marketing?
Spotting the difference: PR versus marketing Read More
Want to uncover the mystery behind PR? PR is often confused with marketing and some of its other forms, such as publicity and advertising. So in this blog series we are shining a light on what PR is and how it differs to other marketing tools.
Spotting good business PR in the publicity jungle Read More
Here’s your official guide on how to annoy a journalist and obliterate your PR chances.
How to annoy journalists and obliterate your chances of media coverage Read More
How your staff treat customers can say a lot about your business and can even win and lose customers. So make sure your staff are saying the right thing about your business with their customer relations.
How to train customer relations staff Read More
If you want to have something featured on breakfast television, it requires an entirely different approach than any other media outlet or program. Here’s how breakfast TV works.
How Australian breakfast TV works Read More
Customers make a series of decisions that result in either becoming your client or not. What makes them trust you? What turns them off?
How to stop potential customers from walking away Read More
You went into business because you were good at X, so why are you spending most of your time doing something else? What strengths are you currently underusing?
Turning your strengths into business assets Read More
Distraction, fatigue, and spreading yourself too thin are the three most common things that will dull your cutting edge. The answer to all three issues, in a word, is focus. Here’s how you can sharpen your cutting edge and regain your mojo.
Why focus is the key to sharpening your cutting edge Read More
In a competitive environment it’s hard enough attracting customers to do business with you, so how do you raise your prices and still retain their loyalty?
How to raise your prices and keep customers happy Read More