Brands need a strong reputation to use as ‘credit’ for the bad times. With its reputation already down the toilet, Qantas’ meat-only fiasco was a step too far.
The story of disgraced former Silicon-valley success story Elizabeth Holmes is a modern-day parable, warning us exactly what can happen when greed, deception, and idealism get in the way of genuine progress.
No party came out of the recent Australian Open Novak Djokovic saga with their reputations unscathed. So what went wrong and how should the government have handled things?
Communication is key. But never has this phrase run truer than in a global pandemic.