You wouldn’t show up to a business meeting in a track suit or swim wear, would you? I hope not! Similarly, you wouldn’t own a business with an ineffective or average logo, would you? Well, you’d be surprised how many business owners get this area of their business wrong.
Daily deals and group buying website schemes can work for some businesses if they consider the following.
Basically, the goal of media coverage is to get people to think and feel about you and your business in a certain way.
I have some tough advice for you that I wish more small businesses understood. Their marketing and public relations would be much more effective if they heard this.