As a trusted voice to the industry for over 40 years, Inside Retail’s dedicated journalists and industry insiders deliver unparalleled news, analysis and trends on retail across the globe.
HOW WE WORKED
Inside Retail approached Pure Public Relations to help spread word of the publication’s new enhanced platform for premium subscribers, Retail Professional. The platform is designed to help retailers navigate the challenges facing their businesses, as the entire industry faces unprecedented shifts in the way they work, sell, and market themselves.
The PR challenge was clear: no media outlet wants to give coverage to another media outlet, given the fierce rivalry between publications. We took this challenge on and proved that if the story is right, it’s always possible to achieve great coverage.
We were able to achieve coverage in a number of relevant industry publications, drawing attention to the publication’s advertising opportunities and impressive standing with readers.