Getting media coverage is often a hard thing to ensure, and even harder when you don’t have the budget that many big business owners do. Phoebe Netto has given us three tips for getting the best possible chance at securing media coverage, all the while sticking to a budget.
Creating an interesting news angle is a great way to make your business newsworthy to the media. Pure PR founder Phoebe Netto explains five ways to make your business stand out to the media, even when you don’t know what makes your brand inherently special.
It can be tricky to constantly come up with fresh and exciting content, and even trickier when the news cycle is unpredictable. Here are five ways to plan your content so that an unpredictable news cycle is not a problem.
True or false? PR is an expensive luxury reserved for giant corps. False! PR is an essential function for any size business wanting to grow. Find out how…
Public uncertainty is a huge barrier for brands and governments alike. In some cases the shift towards mistrust leads to constructive, positive behaviour – but not always. Thankfully, PR can help.
Like it or not, social distancing restrictions have made ‘professional distancing’ a reality, and business communications need to adapt to fit in a workplace without hand-shakes, client drinks and team getaways…
The global pandemic and the Black Lives Matter movement are putting pressure on brands to reflect upon their public image. Here is how good PR can guide a client through this period and come out stronger on the other end.
Every new coronavirus case is a massively newsworthy story, and the media will never be very far behind. Thankfully, there are many things you can do right now to help prepare your business for the worst. Here are four steps to prepare your business for COVID-19.
How should your marketing and communication differ during this pandemic? I’m going to give you two DOs, and two DON’Ts.