Public uncertainty is a huge barrier for brands and governments alike. In some cases the shift towards mistrust leads to constructive, positive behaviour – but not always. Thankfully, PR can help.
COVID-19 comms strategies have shown us empathy is everything Read More
Like it or not, social distancing restrictions have made ‘professional distancing’ a reality, and business communications need to adapt to fit in a workplace without hand-shakes, client drinks and team getaways…
How to ‘professionally distance’ without losing touch Read More
The global pandemic and the Black Lives Matter movement are putting pressure on brands to reflect upon their public image. Here is how good PR can guide a client through this period and come out stronger on the other end.
Black Lives Matter and COVID-19 have shown us that PRs need to do their jobs better Read More
The unfortunate truth is every new coronavirus case is a massively newsworthy story, and the media will never be very far behind. Thankfully, there are many things you can do right now to help prepare your business for the worst.
Here are the four steps to prepare your business for a COVID-19 virus.
How should your marketing and communication differ during this pandemic? I’m going to give you two DOs, and two DON’Ts.
The DOs and DON’Ts of communicating during COVID-19 Read More
We are all impacted in challenging ways by COVID-19, and while so much is out of our control right now, one thing that is in our power to do is help others. Struggling for ideas? I have compiled some ways that you can help others.
Am I the only one who is feeling bombarded with communication from businesses regarding COVID-19? Here are the criteria for what deserves an announcement, social media post, email or text message blast.
Ever wondered what goes on behind the scenes of PR agency when doing issues management and crisis communication? Many of you will be experiencing a need for this, for the very first time.
Communicating during a crisis like COVID-19: what goes on behind the scenes? Read More
Being media-minded– a new school of thought: Public relations is not just for politicians and businesses. Media relations is a tool that can help the education sector earn (and rebuild) the trust and attention it deserves.
While the Gillette ad certainly created column inches, will it actually translate into cold, hard cash? And is the campaign a good PR move long-term?