Why timing is key when it comes to PR
In October 2021, NSW Premier Gladys Berejiklian announced her resignation after the state’s corruption watchdog revealed that she was under investigation. The NSW Independent Commission …
communication
PR is not just for huge corporations – it’s for every business
True or false? PR is an expensive luxury reserved for giant corps. False! PR is an essential function for any size business wanting to grow. Find out how…
PR is not just for huge corporations – it’s for every business Read More
COVID-19 comms strategies have shown us empathy is everything
Public uncertainty is a huge barrier for brands and governments alike. In some cases the shift towards mistrust leads to constructive, positive behaviour – but not always. Thankfully, PR can help.
COVID-19 comms strategies have shown us empathy is everything Read More
How to ‘professionally distance’ without losing touch
Like it or not, social distancing restrictions have made ‘professional distancing’ a reality, and business communications need to adapt to fit in a workplace without hand-shakes, client drinks and team getaways…
How to ‘professionally distance’ without losing touch Read More
Black Lives Matter and COVID-19 have shown us that PRs need to do their jobs better
The global pandemic and the Black Lives Matter movement are putting pressure on brands to reflect upon their public image. Here is how good PR can guide a client through this period and come out stronger on the other end.
Black Lives Matter and COVID-19 have shown us that PRs need to do their jobs better Read More
Four steps to prepare your business for a COVID-19 crisis
The unfortunate truth is every new coronavirus case is a massively newsworthy story, and the media will never be very far behind. Thankfully, there are many things you can do right now to help prepare your business for the worst.
Here are the four steps to prepare your business for a COVID-19 virus.
The DOs and DON’Ts of communicating during COVID-19
How should your marketing and communication differ during this pandemic? I’m going to give you two DOs, and two DON’Ts.
The DOs and DON’Ts of communicating during COVID-19 Read More
Helping others during this time
We are all impacted in challenging ways by COVID-19, and while so much is out of our control right now, one thing that is in our power to do is help others. Struggling for ideas? I have compiled some ways that you can help others.
Please stop adding to the COVID-19 noise!
Am I the only one who is feeling bombarded with communication from businesses regarding COVID-19? Here are the criteria for what deserves an announcement, social media post, email or text message blast.
Communicating during a crisis like COVID-19: what goes on behind the scenes?
Ever wondered what goes on behind the scenes of PR agency when doing issues management and crisis communication? Many of you will be experiencing a need for this, for the very first time.
Communicating during a crisis like COVID-19: what goes on behind the scenes? Read More