Public uncertainty is a huge barrier for brands and governments alike. In some cases the shift towards mistrust leads to constructive, positive behaviour – but not always. Thankfully, PR can help.
Like it or not, social distancing restrictions have made ‘professional distancing’ a reality, and business communications need to adapt to fit in a workplace without hand-shakes, client drinks and team getaways…
The global pandemic and the Black Lives Matter movement are putting pressure on brands to reflect upon their public image. Here is how good PR can guide a client through this period and come out stronger on the other end.
The unfortunate truth is every new coronavirus case is a massively newsworthy story, and the media will never be very far behind. Thankfully, there are many things you can do right now to help prepare your business for the worst.
Here are the four steps to prepare your business for a COVID-19 virus.
We are all impacted in challenging ways by COVID-19, and while so much is out of our control right now, one thing that is in our power to do is help others. Struggling for ideas? I have compiled some ways that you can help others.
Am I the only one who is feeling bombarded with communication from businesses regarding COVID-19? Here are the criteria for what deserves an announcement, social media post, email or text message blast.
Ever wondered what goes on behind the scenes of PR agency when doing issues management and crisis communication? Many of you will be experiencing a need for this, for the very first time.
Being media-minded– a new school of thought: Public relations is not just for politicians and businesses. Media relations is a tool that can help the education sector earn (and rebuild) the trust and attention it deserves.
While the Gillette ad certainly created column inches, will it actually translate into cold, hard cash? And is the campaign a good PR move long-term?