Media interviews can have a huge impact on a retailer’s reputation. With a little preparation and a better understanding of what journalists actually want, even the most uncomfortable of interviews can be transformed into a great opportunity to build your retail brand.
News media thrive on sound bites. Great (and not so great) media coverage can come out of it and if you want your words to be repeated on news, in the paper or online, you must be able to deliver a short, pithy quote.
Running a business often also means managing a team of staff or contractors who work for or support your business. And in today’s business world, increasing numbers of small and medium business owners allow their staff to work remotely and also use the services of virtual assistants. Here are some tips and online tools to help you do this well.
We have all seen how one poorly worded comment in a media interview can cause serious damage to a business’ reputation, undoing all their marketing efforts and hard work. But is the solution media training? Some media training can actually be bad for business.