Ever wondered what goes on behind the scenes of PR agency when doing issues management and crisis communication? Many of you will be experiencing a need for this, for the very first time.
Only a small proportion of those with the label of ‘thought leader’ are actually doing it well. So if you’re ready to provide some truly useful guidance to your industry and potential clients, these five strategies should set you in the right direction.
Many businesses struggle with their PR efforts, especially when they’re just starting out. Thankfully, If you can identify where you’re going wrong, you’ll be well on your way to PR success.
When seeking the services of a PR agency, the wide variety of quoting structures and strategies can be overwhelming. So how can you pick the correct agency and quote for your business, to ensure you’re getting the most out of your money?
The Duke and Duchess of Sussex are ‘stepping back’ as senior members of the royal family. But while everyone is focusing on rumoured rifts and their desire to earn their own money, there is a huge selling point that people are missing: a new media policy.
Last week, The Sunday Project announced it had secured an exclusive TV interview with Kim Kardashian. So it was rather strange when on Friday morning, Kim appeared via satellite on Seven’s Sunrise for an ‘exclusive’ live interview. So was it an exclusive?
There’s one type of media coverage that’s incredibly underused, and it just so happens to be one of my personal favourites. It’s the bylined article, and it’s powerful.
In just 60 seconds, Phoebe Netto shares some great advice about why we shouldn’t be scared to tell the world about our wins. In a world of shouty business owners, it’s important to be heard above the noise.
Stick this list on your computer, fridge, forehead, or somewhere else where you won’t be able to miss it. It could save your name and/or your business!