Always seeing other brands with amazing stories in the media? Wanting to find out how you can achieve the same results for your company? Pure PR founder Phoebe Netto shares with us how to create exciting and meaningful content that gets your business’ name out there.
With every business doing everything they can to get noticed in the media, it’s essential to find cost-effective ways to gain that much-desired attention. Getting media coverage doesn’t have to break the bank, and it doesn’t always require a grandiose hype campaign. Let’s explore the art of leveraging newsworthy angles to effectively and efficiently capture the spotlight.
Video: How to get noticed and achieve the media coverage your business deserves Read More
If you’re a business owner or leader with a challenging conversation looming on the horizon, here is a useful checklist to help you prepare and navigate those difficult conversations effectively. By the end of this video, you’ll be better equipped to handle them with confidence.
Video: How to have challenging conversations Read More
The Federal Budget announcement is a great opportunity for businesses to achieve impactful media coverage. Here’s how you can use it to bolster your brand’s reputation.
Think the Federal Budget has no bearing on your business? Think again. Read More
Whether you’re a large corporation or a grassroots not-for-profit, PR can be a powerful way to drive your organisation towards success. As any PR professional will tell you, there is no one-size-fits-all approach to great PR, so your strategy must be tailored to suit your specific brand and goals.
Video: The difference between PR for not-for-profits and large corporations Read More
When social or political issues are dominating the public conversation, brands of today are being forced to ask themselves an important question: do we take a stand or stay silent?
Video: Should brands take a stand or stay silent on social issues? Read More
As a business owner or marketer, there are few things more challenging than when the reputation of your brand is put into question. Whether it’s on a small or large scale, a PR crisis can have major consequences on the success and longevity of your business.Â
Video: How to create a crisis communications plan Read More
In the world of PR, a great media database is essential to success. But just as important is knowing when – and how – to use it effectively.
Video: Can anyone with a media database contact journalists? Read More
Creating a PR strategy can be overwhelming – there are so many different types of outlets out there, that it can be difficult to know where to start.Â
Which type of media coverage is right for you: industry, business, or consumer? Read More
The team at Pure have put together a list of little-known PR facts to give you a glimpse at what it’s really like working in PR. From learning to keep your cool while in the same room as public figures to correcting people when they mistakenly think you work in HR, here’s what you need to know.
What they don’t tell you about working in PR Read More
In the world of PR, there are few situations more disappointing than realising a press release you spent so long crafting isn’t getting any attention.
Video: Why no one is reading your press release Read More