While dozens of PR agencies may seem to fit your needs, only a select few rise above average when it comes to doing the job. Here’s how to tell the difference between a good PR agency and a great one.
Effective public relations management is a skill best given to professionals, but how do you know if your PR agency is doing the right thing by your business?
Some new clients are nervous when they come to us because they’ve been burnt by their previous PR agency. Given that media coverage and other measures of PR success can’t be guaranteed, is it reasonable to expect results from a PR firm?
On the surface DIY PR saves money. But the money you save on PR agent fees may quickly turn into a costly time-wasting exercise. Find out if DIY PR can work for you.