While dozens of PR agencies may seem to fit your needs, only a select few rise above average when it comes to doing the job. Here’s how to tell the difference between a good PR agency and a great one.
Insanity, it is widely quoted, is doing the same thing over and over again but expecting different results. I see this all too often in media relations where insanity prevails over a sound strategy that meets client objectives.
Some new clients are nervous when they come to us because they’ve been burnt by their previous PR agency. Given that media coverage and other measures of PR success can’t be guaranteed, is it reasonable to expect results from a PR firm?
On the surface DIY PR saves money. But the money you save on PR agent fees may quickly turn into a costly time-wasting exercise. Find out if DIY PR can work for you.