Secrets of a great PR agency
While dozens of PR agencies may seem to fit your needs, only a select few rise above average when it comes to doing the job. Here’s how to tell the difference between a good PR agency and a great one.
PR Agent
The 7 traits of highly effective PR agencies
Effective public relations management is a skill best given to professionals, but how do you know if your PR agency is doing the right …
Insane media relations
Insanity, it is widely quoted, is doing the same thing over and over again but expecting different results. I see this all too often in media relations where insanity prevails over a sound strategy that meets client objectives.
How to avoid being ripped off by a PR agency
Some new clients are nervous when they come to us because they’ve been burnt by their previous PR agency. Given that media coverage and other measures of PR success can’t be guaranteed, is it reasonable to expect results from a PR firm?
Do you do-it-yourself or hire a PR agent?
On the surface DIY PR saves money. But the money you save on PR agent fees may quickly turn into a costly time-wasting exercise. Find out if DIY PR can work for you.