Business PR Australia — What Every Company Needs
Have you or your business ever featured in a news story? What about your competitors? Corporate public relations is a powerful way of letting people know about your business and to create preference for it.
At Pure Public Relations, we’re able to provide your organisation with all the benefits of big business PR, no matter your size. We help companies of all types and sizes build their PR from the ground up, to help build your reputation with stakeholders, staff, customers, and partners.
From start-ups, scale-ups and challenger brands, pre-IPO companies, through to established listed businesses, we have deep corporate communication knowledge. Our senior publicists each have a minimum of 15+ years experience, all will specialised areas of expertise. Some have decades of business to business expertise, while others know how to craft a powerful message to reach a consumer audience. Read More
How Corporate PR can Help Your Organisation
Public relations is about building a strong, positive reputation in the public’s mind through consistent, strategic good news in targeted outlets and publications.
By creating a constant flow of good news, businesses are able to grow their reputation and build awareness in one fell swoop. The benefits of great PR are massive, including:
- generating brand awareness so that current and potential customers gain a deep understanding of your company’s products and services and are more likely to buy as a result
- creating a positive image of the company, helping the brand be seen as an honest, approachable, and reliable business that can be trusted to do the right thing
- position the company as the leading experts in the industry
- building good customer relationships that will result in long-term loyalty with all customers as well as all suppliers and other companies
- making the company appear a credible and professional organisation
- boosting sales and making the business more profitable and sustainable.
Good corporate public relations is about learning to think from the perspective of a journalist. A journalist is interested in articles, news and stories that their readers, listeners, and viewers would enjoy or benefit from.
It’s about giving the media ‘newsworthy’ information with an interesting angle. If your message is something that you would normally use an advertisement to say, then this is not newsworthy in itself. Journalists are being called and emailed by people asking to tell their story every day. An estimate given by some journalists is that they often receive over 50 emails like this each day, not to mention the phone calls. In order to make your story heard, businesses can get a PR agency to help them pitch to the journalist.
Pure Public Relations offers media relations, issues management and communication services for businesses, and has a reputation for securing excellent coverage for topics that are not obviously newsworthy and an impressive track record for issues management.
Maintaining a Company’s Reputation at all Times
It is important to safeguard the reputation of a company by taking a strategic and considered approach to all communications, and ensuring that the PR approach is focused on supporting this. For example, not all publicity is good publicity!
Curating a strong reputation on a daily basis, means that when a crisis or issue occurs, you have a strong foundation to work with.
The PR textbooks would tell you that in a crisis, issues management 101 would be to put together a short, factual statement that doesn’t contain much emotion and is as short as possible. They say that the idea is to give away as little information as possible and repeat the same phrase over and over again.
Pure Public Relations take a different approach. We ask: ‘is this story going to be written regardless of our assistance?’ If the answer is yes, then it’s much better if we can be as helpful as possible. If we can give as much accurate, helpful information, it’s far better for our clients than keeping their lips tightly sealed.
The aim is always to build a positive image of your company and brand that is maintained in people’s minds. In a competitive market filled with potential crises around every corner, this kind of corporate PR knowledge will give you the crucial edge and is something you can’t afford to ignore. Read Less