The Canberra Innovation Network (CBRIN) is a not-for-profit innovation network founded in 2014 to diversify the ACT economy and drive business growth in Canberra.
CBRIN’s core mission is to empower entrepreneurs to make a significant social and economic impact, thereby strengthening the region and turbocharging the development of products and services with the potential to transform industries.
HOW WE WORK
Pure Public Relations partnered with CBRIN to strategically elevate its profile and demonstrate its critical role in fostering a thriving innovation ecosystem in Canberra. The partnership aimed to build widespread recognition of Canberra as a global innovation hub, while simultaneously securing ongoing funding and support for 2025 and beyond.
With a variety of key initiatives scheduled for the final quarter of 2024, we identified a significant opportunity to weave a compelling narrative about CBRIN’s impact. Our approach was highly responsive and adaptive, leveraging each milestone event to amplify CBRIN’s visibility and credibility on a national scale.
The strategy centred on showcasing the tangible value CBRIN delivers to startups, scale-ups, and the broader Canberra economy. This was achieved through a sustained storytelling campaign incorporating detailed case studies, media interviews, and targeted press releases.
Key to the campaign’s success was securing national media coverage that positioned Canberra as a hub for innovation and entrepreneurship. By highlighting the transformative outcomes of CBRIN’s programs and initiatives through compelling case studies, we demonstrated its pivotal role in supporting local businesses and driving economic growth.
RESULTS
Pure Public Relations helped CBRIN craft and communicate a narrative that resonated with stakeholders, policymakers, and the wider public, solidifying CBRIN’s reputation as a leader in the innovation space.
CBRIN achieved a wide range of coverage across industry and mainstream digital, radio and print media, including but not limited to:
- The Canberra Times
- ABC Radio Canberra
- WIIN Canberra
- Women’s Agenda
- Smart Company
- ITWire
- IT Brief Australia