Unfortunately, the education sector isn’t safe from COVID-19, and should the worst happen, schools need to be prepared for journalists and media outlets knocking at their door.
How to prepare your school’s communications plan for a potential coronavirus crisis Read More
The unfortunate truth is every new coronavirus case is a massively newsworthy story, and the media will never be very far behind. Thankfully, there are many things you can do right now to help prepare your business for the worst.
Here are the four steps to prepare your business for a COVID-19 virus.
Public relations is all about getting the appropriate messages in front of your intended audience at a time when they are going to be more …
How should your marketing and communication differ during this pandemic? I’m going to give you two DOs, and two DON’Ts.
The DOs and DON’Ts of communicating during COVID-19 Read More
The top strategic communications firms should do more than simply drive awareness. They should be able to offer you endorsement from third-party sources that are …
Have a media interview coming up? Here are six important characteristics of a good interviewee.
What do you do if your industry has a negative reputation or has been affected by bad press, but you have a good business and do an excellent job?
What do you do if your industry has a negative reputation – advice from a PR expert Read More
We are all impacted in challenging ways by COVID-19, and while so much is out of our control right now, one thing that is in our power to do is help others. Struggling for ideas? I have compiled some ways that you can help others.
Am I the only one who is feeling bombarded with communication from businesses regarding COVID-19? Here are the criteria for what deserves an announcement, social media post, email or text message blast.
Ever wondered what goes on behind the scenes of PR agency when doing issues management and crisis communication? Many of you will be experiencing a need for this, for the very first time.
Communicating during a crisis like COVID-19: what goes on behind the scenes? Read More