Is the Gillette controversy good for sales?
While the Gillette ad certainly created column inches, will it actually translate into cold, hard cash? And is the campaign a good PR move long-term?
Is the Gillette controversy good for sales? Read More
While the Gillette ad certainly created column inches, will it actually translate into cold, hard cash? And is the campaign a good PR move long-term?
Is the Gillette controversy good for sales? Read More
While I never thought I’d be quoting Justin Bieber, it seems to be the theme of a handful of public figures and prominent businesses of late: “Is it too late now to say sorry?”
“Is it too late now to say sorry?” Read More
Take coverage and run: an infographic of tips to leverage media mentions and max out your media coverage.
Infographic – 5 Ways To Maximise Your Media Coverage Read More
There’s more to media coverage than 15 minutes of fame. Here are five ways to boost your credibility and extend your marketing for a long time to come.
5 easy ways to make media coverage last Read More
How do you deal with positive media coverage? If you have a little celebration, you’re not alone. But what if you could turn that little celebration into a lasting influence?
I’ve got some media coverage: now what? Read More
How do you find the right media outlets to pitch your stories to? Here’s how you can take the right steps to get positive media coverage and build relationships that will help your PR strategy long-term.
Part Two: Wooing media targets through compelling business stories Read More
Great PR is a little like dating. You need to find the target you want to woo and you need to know how to make the best possible introduction.
Part One: Wooing media targets through compelling business stories Read More
Customers make a series of decisions that result in either becoming your client or not. What makes them trust you? What turns them off?
How to stop potential customers from walking away Read More
Running a business often also means managing a team of staff or contractors who work for or support your business. Here are some tips and online tools to help you do this well.
Managing a Virtual Team Read More
Part Two – Did you know that you can lose media opportunities by making these common mistakes that prevent maximum PR returns?
6 mistakes businesses make that prevent PR success – Part Two Read More