Public uncertainty is a huge barrier for brands and governments alike. In some cases the shift towards mistrust leads to constructive, positive behaviour – but not always. Thankfully, PR can help.
COVID-19 comms strategies have shown us empathy is everything Read More
Like it or not, social distancing restrictions have made ‘professional distancing’ a reality, and business communications need to adapt to fit in a workplace without hand-shakes, client drinks and team getaways…
How to ‘professionally distance’ without losing touch Read More
The global pandemic and the Black Lives Matter movement are putting pressure on brands to reflect upon their public image. Here is how good PR can guide a client through this period and come out stronger on the other end.
Black Lives Matter and COVID-19 have shown us that PRs need to do their jobs better Read More
Unfortunately, the education sector isn’t safe from COVID-19, and should the worst happen, schools need to be prepared for journalists and media outlets knocking at their door.
How to prepare your school’s communications plan for a potential coronavirus crisis Read More
The unfortunate truth is every new coronavirus case is a massively newsworthy story, and the media will never be very far behind. Thankfully, there are many things you can do right now to help prepare your business for the worst.
Here are the four steps to prepare your business for a COVID-19 virus.
Public relations is all about getting the appropriate messages in front of your intended audience at a time when they are going to be more …
How should your marketing and communication differ during this pandemic? I’m going to give you two DOs, and two DON’Ts.
The DOs and DON’Ts of communicating during COVID-19 Read More
The top strategic communications firms should do more than simply drive awareness. They should be able to offer you endorsement from third-party sources that are …
Have a media interview coming up? Here are six important characteristics of a good interviewee.
What do you do if your industry has a negative reputation or has been affected by bad press, but you have a good business and do an excellent job?
What do you do if your industry has a negative reputation – advice from a PR expert Read More