In order to build vaccine confidence among the population, the Australian government needs to focus on education and reassurance. This article discusses three main ways …
A PR professional’s guide to overcoming vaccine hesitation Read More
Buzzwords have long been the language of the workplace. Since COVID-19 hit, a brand new list of buzzwords has bulldozered its way in to our inboxes, and we need to stop.
During my time running my own PR firm, I’ve met more than my fair share of business leaders who simply don’t want to promote themselves, for many varied reasons.
Here are some tried and tested strategies to put your best foot forward.
Media interviews can have a huge impact on a retailer’s reputation. With a little preparation and a better understanding of what journalists actually want, even the most uncomfortable of interviews can be transformed into a great opportunity to build your retail brand.
Pure Public Relations founder, Phoebe Netto, recently moderated a webinar on empathetic marketing featuring Coles CMO Lisa Ronson, Wellcom Worldwide’s head of content creation Bud …
Empathic marketing starts with banishing perfectionism Read More
Communication is key. But never has this phrase run truer than in a global pandemic.
Here’s what a COVID Safe communications strategy looks like Read More
Should you write press releases for your business? It’s a question that plagues many a small business owner, especially when you’re just starting out or …
Public uncertainty is a huge barrier for brands and governments alike. In some cases the shift towards mistrust leads to constructive, positive behaviour – but not always. Thankfully, PR can help.
COVID-19 comms strategies have shown us empathy is everything Read More
Like it or not, social distancing restrictions have made ‘professional distancing’ a reality, and business communications need to adapt to fit in a workplace without hand-shakes, client drinks and team getaways…
How to ‘professionally distance’ without losing touch Read More
The global pandemic and the Black Lives Matter movement are putting pressure on brands to reflect upon their public image. Here is how good PR can guide a client through this period and come out stronger on the other end.
Black Lives Matter and COVID-19 have shown us that PRs need to do their jobs better Read More