Watch Phoebe Netto, founder of Pure Public Relations, explain the art of newsjacking and why it’s an invaluable tool to have in your PR toolkit.
Watch Pure Public Relations founder, Phoebe Netto, explain when you should use an embargoed press release and how it can help to elevate the coverage of your story.
Recently, I had the privilege of attending the Mumbrella360 conference, which delved into the fascinating – and sometimes, overwhelming – realm of generative AI.
In the war of winning back the public’s trust, Jetstar has consistently been in last place for quite some time.
Creating an interesting news angle is a great way to make your business newsworthy to the media. Pure PR founder Phoebe Netto explains five ways to make your business stand out to the media, even when you don’t know what makes your brand inherently special.
Always seeing other brands with amazing stories in the media? Wanting to find out how you can achieve the same results for your company? Pure PR founder Phoebe Netto shares with us how to create exciting and meaningful content that gets your business’ name out there.
No party came out of the recent Australian Open Novak Djokovic saga with their reputations unscathed. So what went wrong and how should the government have handled things?
In order to build vaccine confidence among the population, the Australian government needs to focus on education and reassurance. Here are three ways they can do just that.