Why timing is key when it comes to PR
In October 2021, NSW Premier Gladys Berejiklian announced her resignation after the state’s corruption watchdog revealed that she was under investigation. The NSW Independent Commission …
Communication
Lessons from the Novak Djokovic vs Australian government fight
No party came out of the recent Australian Open Novak Djokovic saga with their reputations unscathed – not the Federal Government, Victorian government, Tennis Australia, …
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A PR professional’s guide to overcoming vaccine hesitation
In order to build vaccine confidence among the population, the Australian government needs to focus on education and reassurance. This article discusses three main ways …
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Buzz Off! Ditching business buzzwords and why the ‘new normal’ could be harming your business
Buzzwords have long been the language of the workplace. Since COVID-19 hit, a brand new list of buzzwords has bulldozered its way in to our inboxes, and we need to stop.
Why selling yourself is not selling out
During my time running my own PR firm, I’ve met more than my fair share of business leaders who simply don’t want to promote themselves, for many varied reasons.
Here are some tried and tested strategies to put your best foot forward.
How to nail a media interview
Media interviews can have a huge impact on a retailer’s reputation. With a little preparation and a better understanding of what journalists actually want, even the most uncomfortable of interviews can be transformed into a great opportunity to build your retail brand.
Empathic marketing starts with banishing perfectionism
Pure Public Relations founder, Phoebe Netto, recently moderated a webinar on empathetic marketing featuring Coles CMO Lisa Ronson, Wellcom Worldwide’s head of content creation Bud …
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Here’s what a COVID Safe communications strategy looks like
Communication is key. But never has this phrase run truer than in a global pandemic.
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2021: The Press Release. Is It Dead or Alive?
Should you write press releases for your business? It’s a question that plagues many a small business owner, especially when you’re just starting out or …
COVID-19 comms strategies have shown us empathy is everything
Public uncertainty is a huge barrier for brands and governments alike. In some cases the shift towards mistrust leads to constructive, positive behaviour – but not always. Thankfully, PR can help.
COVID-19 comms strategies have shown us empathy is everything Read More