In our latest edition of Pure People, we chat with our brilliant media relations specialist, Cameron Magusic about trivia, elbow grease, and taking lunch breaks seriously.
Pure Public Relations founder, Phoebe Netto, joined the Mumbrella team to discuss the sanctions and moves by brands in response to the ongoing war in Ukraine, including how advertisers and marketers can be more sensitive and sincere in their approaches.
During my time running my own PR firm, I’ve met more than my fair share of business leaders who simply don’t want to promote themselves, for many varied reasons. Here are some tried and tested strategies to put your best foot forward.
Media interviews can have a huge impact on a retailer’s reputation. With a little preparation and a better understanding of what journalists actually want, even the most uncomfortable of interviews can be transformed into a great opportunity to build your retail brand.