In the war of winning back the public’s trust, Jetstar has consistently been in last place for quite some time.
The story of disgraced former Silicon-valley success story Elizabeth Holmes is a modern-day parable, warning us exactly what can happen when greed, deception, and idealism get in the way of genuine progress.
Buzzwords have long been the language of the workplace. Since COVID-19 hit, a brand new list of buzzwords has bulldozered its way in to our inboxes, and we need to stop.
Pure Public Relations founder, Phoebe Netto, recently moderated a webinar on empathetic marketing. In case you missed it, here are her most important takeaways from the event.
Communication is key. But never has this phrase run truer than in a global pandemic.
Like it or not, social distancing restrictions have made ‘professional distancing’ a reality, and business communications need to adapt to fit in a workplace without hand-shakes, client drinks and team getaways…
The global pandemic and the Black Lives Matter movement are putting pressure on brands to reflect upon their public image. Here is how good PR can guide a client through this period and come out stronger on the other end.
Unfortunately, the education sector isn’t safe from COVID-19, and should the worst happen, schools need to be prepared for journalists and media outlets knocking at their door.
Every new coronavirus case is a massively newsworthy story, and the media will never be very far behind. Thankfully, there are many things you can do right now to help prepare your business for the worst. Here are four steps to prepare your business for COVID-19.
How should your marketing and communication differ during this pandemic? I’m going to give you two DOs, and two DON’Ts.