Public uncertainty is a huge barrier for brands and governments alike. In some cases the shift towards mistrust leads to constructive, positive behaviour – but not always. Thankfully, PR can help.
Like it or not, social distancing restrictions have made ‘professional distancing’ a reality, and business communications need to adapt to fit in a workplace without hand-shakes, client drinks and team getaways…
The global pandemic and the Black Lives Matter movement are putting pressure on brands to reflect upon their public image. Here is how good PR can guide a client through this period and come out stronger on the other end.
Unfortunately, the education sector isn’t safe from COVID-19, and should the worst happen, schools need to be prepared for journalists and media outlets knocking at their door.
The unfortunate truth is every new coronavirus case is a massively newsworthy story, and the media will never be very far behind. Thankfully, there are many things you can do right now to help prepare your business for the worst.
Here are the four steps to prepare your business for a COVID-19 virus.
What do you do if your industry has a negative reputation or has been affected by bad press, but you have a good business and do an excellent job?
We are all impacted in challenging ways by COVID-19, and while so much is out of our control right now, one thing that is in our power to do is help others. Struggling for ideas? I have compiled some ways that you can help others.
Ever wondered what goes on behind the scenes of PR agency when doing issues management and crisis communication? Many of you will be experiencing a need for this, for the very first time.