If you work in the communications industry, ChatGPT is a word you are likely all too familiar with by now. Over the past six months, the AI chatbot has taken the world by storm thanks to its ability to write everything from press releases to social media captions, blogs, and articles at the drop of a hat. While the technology is still in its infancy, its potential to change the way we work has left people asking one key question; is it possible that AI will take our jobs sooner rather than later?
The answer isn’t so simple.
While ChatGPT and similar AI technologies will undoubtedly play a role in the future of the communications industry, it’s unlikely that great copywriters and PR managers will be out of a job any time soon. The same might not be true for professionals whose skills leave much to be desired, however.
While an AI chatbot cannot currently replace the value of a talented professional, it does have the potential to diminish low-value work. For businesses who want a more affordable and efficient way to create basic copy, this could be a game-changer.
If you’d rather speak to a human about your PR needs, our team of experienced public relations experts can help. Get in touch with us today to find out more.