I have some tough advice for you that I wish more small businesses understood. Their marketing and public relations would be much more effective if they heard this.
How do you make your business newsworthy? Journalist Anthony Caruana shares some essential advice.
You have just as many opportunities to create a fantastic image for your business as you have to create a poor one. This is why it’s so important to have a well thought-out marketing plan to help you along the way.
“The key is to get to know your ideal customers and work out how to best reach them in many different ways.”
That’s how the previous post ended, and this post is going to show you one of the ways to do that.
When marketing your business you are ultimately asking people to do business with you. With this in mind, you cannot assume that because people see an advertisement for your business that they are going to part with their money and give it to you.
As this blog is all about marketing, public relations and small business (and how those three work together), I thought I would share with you the books that I will be reading over the Christmas holidays that relate to those topics.