Pure Public Relations founder, Phoebe Netto, recently moderated a webinar on empathetic marketing featuring Coles CMO Lisa Ronson, Wellcom Worldwide’s head of content creation Bud …
Should you write press releases for your business? It’s a question that plagues many a small business owner, especially when you’re just starting out or …
If you want to grow your business, there are several marketing options on hand for both short-term and long-term growth, including public relations (PR). In this guide, …
News media thrive on sound bites. Great (and not so great) media coverage can come out of it and if you want your words to be repeated on news, in the paper or online, you must be able to deliver a short, pithy quote.
There’s a great way to outshine your competitors that goes beyond promoting what your business offers: it’s time to let your potential customers get to know you. Personally.
New to PR for business? Here are some key questions answered on what to expect from your agent-client relationship. Hint: not everything goes!
Contrary to popular belief, public relations does not magically catapult your business into the spotlight. It’s strategy and process that make things happen.
Small-to-medium sized businesses can be limited by their size and buying power, so it is important to stand out with the reputation they build from Day One and by telling their unique story.
The ability to provide good photographs to journalists could be a matter of life and death… for any articles that you do manage to get into the paper! In fact, it could be the difference between your story or article being accepted or put aside.
Writing for a blog or website is different to writing for a Pulitzer Prize. At least, it should be. If you want people to read what you write online, then you should take a look at these great tips.