Financial services providers need to be trustworthy, demonstrate credibility, and authority if they are to attract clients investment and employees. In a competitive market, this requires a public relations strategy that is influential and helps your business stand out. But creating a PR strategy can be overwhelming – there are so many different PR tactics, that it can be difficult to know where to start.
The goal of a proactive PR strategy is to turn your organisation into one that people know, like, and trust. Trust doesn’t come from a single piece of positive media coverage; it’s an ongoing process that over time builds a good impression. We’re so confident in our ability to help your business, that we provide you with our media coverage guarantee or we work for free. Learn more about public relations for financial services here.
Benefits of a Strong PR Strategy
Having a robust PR strategy can help you reach your goals faster, whether you’re looking to build trust, drive awareness, increase enquiries or sales, attract investment, support recruitment or shape your reputation.
Build Brand Value
Public relations is a powerful tool that can help bring attention to your organisation and create a preference for your brand, earning you both new and returning customers. A good PR plan will differentiate your financial company from your competitors and assist in keeping your brand a few steps ahead.
Create Trusted Relationships
It goes without saying that customers would rather put their money in a company that has a strong, trusted reputation, with social proof that shows they are leading experts, rather than taking the company’s word for it. This is where media coverage is a powerful tool in your PR arsenal. All our services are backed by our media coverage guarantee. By investing in a proven public relations strategy, you can build trust and credibility with both new and existing customers.
Increase Awareness
No matter how good your product or service is, awareness, trust and reach will determine engagement and overall success. Public relations campaigns will help you to introduce your products and services in the right way to the right audience.
Manage Crises
You can’t always prevent a crisis from striking, but you can ensure that you are prepared when it does strike, with a good Crisis Communications plan. Due to the nature of the industry, financial companies are more susceptible to scams and other issues that can severely damage your reputation. And the community expects more of the financial industry. Get ahead of the game and tackle crises head-on and make issues management preparation part of your public relations strategy.
Key Components of a Good PR Strategy
Any good public relations plan consists of five key components that will set your financial company up for success.
These are:
- Well-defined audience targets with relevant media outlets chosen specifically for their readership demographics
- Constant media monitoring of industry-specific topics to ensure a timley and relevant newsjacking strategy
- Strategic messaging with a clear, consistent and compelling narrative that aligns with your brand values and resonates with your target audience.
- A good media relations strategy to help your brand develop relationships with key journalists and influencers in the financial sector
- A content strategy that showcases your expertise through journalist-approved, engaging thought leadership, opinion pieces and features.
Optimise Your Strategy with a Financial Services PR Agency
Unless you are an expert in public relations, the thought of creating an effective PR campaign is probably quite daunting. By working with financial PR firms, you benefit from their expert knowledge and experience. If you’ve tried to work with a PR agency in the past, there’s a chance you might not have experienced these benefits. You might have been stung by a PR industry that values billable hours over meaningful outcomes. You might have discovered an industry that won’t guarantee results, operates on timesheets, rarely says no to clients, and charges for attempts instead of results, even if it means sending out media releases that they know are not newsworthy.
If you would like some help getting started on your campaign from a media PR firm that’s not like other PR agencies, get in touch with Pure Public Relations today. Whether you are creating a campaign from scratch or want to improve your existing strategy, we have you covered, and best of all we guarantee media coverage results.
