BlueKee is a digital identity platform that allows customers to be in control of their data and protect their identity from online and real-world fraud. The app offers a digital identity solution, giving customers the ability to authenticate their own identity while allowing businesses to seamlessly verify this information without the need to store sensitive data.
HOW WE WORK
Over a four-month campaign period, Pure Public Relations executed a strategic campaign to enhance BlueKee’s brand awareness and solidify the business as a premier digital identity protector. We meticulously crafted media releases, interviews, and bylined articles to align with the brand’s objectives, leveraging every opportunity to amplify its presence in the Australian market.
Employing a proactive approach, Pure Public Relations identified newsjacking opportunities that enabled us to swiftly capitalise on significant events, such as the national digital ID announcement. We also identified opportunities for BlueKee CEO, Phil Bos, to utilise his expertise in the IT security field to provide commentary and insight surrounding newsworthy topics, such as cybersecurity breaches, online safety tips, and the implications of changes to the Privacy Act on consumers and businesses.
This campaign was pivotal in transforming BlueKee from an unknown business with no media presence into a trusted authority on the subject of digital identification. By the end of the campaign, BlueKee had amassed widespread media exposure and were considered to be trusted experts in their field by several journalists and outlets.
RESULTS
Pure Public Relations has helped BlueKee achieve impactful coverage across mainstream and trade media. This includes but is not limited to:
- 9News
- Forbes
- Dynamic Business
- Inside Retail AU
- Inside Retail NZ
- RetailBiz
- SMB Tech
- The Epoch Times
- Eco Voice
- Technology Decisions
- Starts at 60
- EFTM Podcast