Carer Solutions is Australia’s only service that enables you to directly employ disability support workers you know and trust. Founded by CEO Jane Morrell in 2011, Carer Solutions’ human-centric services are designed to enable the approximately 4.4 million Australians living with a disability to live self-determined lives.
Carer Solutions’ Direct Employ service facilitates everything from paying wages to employer insurance and compliance, along with keeping employers up to date with NDIS changes and key information.
HOW WE WORK
Carer Solutions engaged Pure Public Relations for both public relations and government relations services to promote its unique, Australian-first Direct Employ model.
Pure Public Relations helped to clarify Carer Solutions’ key points of difference and position the brand’s CEO, Jane Morrell, as a passionate advocate for Australians living with a disability.
Using a combination of profile and opinion pieces for Jane, the campaign achieved media coverage that positioned Jane Morrell as a trusted expert and advocate for Australians with disabilities. Pure Public Relations also created impactful case studies that highlighted the experience of Carer Solutions partners who utilise the brand’s unique service. This approach improved audience recognition of the client’s Direct Employ model and raised mainstream media awareness regarding the importance of finding the right carers for people with disabilities.
On the government relations front, Pure Public Relations co-designed the following goals with Carer Solutions to bolster their engagement with key policy decision-makers:
- Continue awareness raising by identifying new MPs for Carer Solutions to meet with and booking meetings with key political and policy leaders.
- Nurture and grow relationships that Carer Solutions built with our support in 2023 with the federal government and state and territory governments.
- Champion and advocate on key issues, such as the ability of participants to seek support, by advising how to advocate to the government for a resolution.
With these goals in mind, we secured key meetings between Carer Solutions and key government officials, including but not limited to Shadow NDIS Minister Michael Sukkar, Federal MP Josh Burns, and Northern Territory Disability Minister Ngaree Ah Kit.
RESULTS
Pure Public Relations worked with Carer Solutions to achieve widespread coverage across print, online, and radio platforms.
This includes, but is not limited to:
- The Age
- The Australian Financial Review
- The Daily Telegraph
- The Herald Sun
- Women’s Health
- ABC News Online
- ABC Radio
- SBS
- BBC Travel
- Balance The Grind
- Bendigo Advertiser
- Shepparton News
- The Geelong Advertiser
- Healthcare Channel
- The Gold Coast Bulletin
- Health Times