ClickView

ClickView is an online education company that provides over 5,000 schools, colleges, and universities with access to high-quality, interactive video resources aligned with the Australian curriculum.

With offices throughout Australia, the UK and the US, ClickView is the leading video content resource for primary, secondary, and tertiary institutions. Championed as ‘the Netflix of education’, it is currently used by 50% of primary school students and 90% of secondary students throughout Australia.

HOW WE WORKED

ClickView approached Pure Public Relations to help tell the story of its high-quality video resources, and build ClickView’s reputation as an expert in enhancing learning experiences in the classroom and at home.

While parents and children were navigating the immense challenge of homeschooling during the pandemic, Pure Public Relations worked closely with ClickView to provide valuable content that helped with this difficult transition. 

ClickView achieved high-profile mainstream coverage across print, digital, and broadcast media, including expert advice on how to transition children back to in-school learning after lockdown.

Pure Public Relations identified ClickView’s talents in delivering topics that were becoming essential in the digital world, such as online safety, fake news, and even consent, where traditional curriculums were falling behind. We also helped ClickView to raise awareness of its annual ‘Australia’s Student Inventions Competition’. This was achieved by interviewing and profiling the individual winners in local media and joining part of a wider media conversation around nurturing children in STEM, with a particular focus on girls in STEM. 

RESULTS

ClickView has achieved mainstream and industry exposure via a range of leading outlets, including:

• The Daily Telegraph
• The Sunday Telegraph
• Sunday Herald Sun
• The Sydney Morning Herald
• The Sunday Tasmanian
• Kiddipedia
• Education Today
• The Today Show
• ABC Breakfast
• Education Matters Magazine
• Mumbrella
• Mum Central
• 9Honey
• Education Review
• Startup Daily
• EducationHQ
• Tech Business News
• The Educator
• Mums at the Table
• Joy94.9 FM
• 2GB Radio