LEXIGO is Australia’s leading translation and multicultural communication agency, helping businesses and government departments translate, communicate and engage with their audiences in their native language.
HOW WE WORK
LEXIGO engaged Pure Public Relations for a short burst of activity that would help position the business as an expert in all things translation. The aim was to secure coverage that would reach influential stakeholders within LEXIGO’s target client verticals.
Pure was tasked with addressing the misconception that translation is as simple as heading to Google Translate. In reality, translation is as much about context and culture as it is about grammar and vocabulary.
With this in mind, the team set about crafting a campaign that would achieve maximum results in a short amount of time.
Over the course of just three months, Pure Public Relations achieved coverage in a wide range of business and marketing publications across a range of verticals. The coverage reached influential stakeholders across the marketing, retail, legal, and franchise industries.
Media coverage included:
- CMO Magazine
- Lawyers’ Weekly
- Inside Franchise Business
- Inside Retail