Refurb Phone Imagery

Reebelo is APAC’s fastest-growing marketplace for sustainable tech. Reebelo allows people to sell and buy back new and refurbished devices such as phones, tablets, and smartwatches from brands including ​​Apple, Samsung, Google and Huawei.

Reebelo’s mission is to empower consumers to build sustainable consumption habits. The aim is to help consumers switch from an irresponsible, linear way of consuming to a more circular economy – and save some money while they do it. 


Pure Public Relations worked with Reebelo to raise brand awareness and establish the company as a trustworthy source of second-hand goods for Australian consumers. The short project was designed to achieve targeted, high-quality results in a short period of time. 

To achieve the campaign goals, Pure Public Relations built relationships with key Australian media outlets and generated essential media materials to support them in their quest for coverage. This led to a national TV story and bylined articles for the brand, with topics including sustainability and cost-saving tips. 


Throughout the short campaign period, Pure Public Relations helped Reebelo achieve targeted coverage across TV, digital, and print outlets in mainstream, consumer, and industry media.

  • A Current Affair
  • 9 Now
  • Dynamic Business
  • Eco Voice 
  • SmartCompany
  • Channel 7 (Sydney)
  • IT Brief
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