MissingSchool is a not-for-profit organisation dedicated to helping seriously sick kids stay connected to their schools via innovative in-classroom technology. Pure Public Relations worked with MIssingSchool to bring awareness to the issue facing more than 70,000 Australian children who are forced to miss school due to chronic illness or injury, and how the organisation’s innovative technology is helping them to stay connected.
HOW WE WORKED
Pure Public Relations worked to secure impactful, meaningful coverage for MissingSchool’s Seen&Heard initiative. The intention was to raise MissingSchool’s profile and tackle the widespread confusion and non-compliance by schools in regard to the Disability Standards for Education.
To do this, we targeted both mainstream and education industry media, securing bylined articles with the goal of raising awareness of the widespread confusion and non-compliance by schools when it comes to applying the Disability Standards for Education.
The coverage also focused on raising MissingSchool’s profile and demonstrating how the organisation’s telepresence robots help chronically sick or injured children remain seen and heard at school even when they can’t be in the classroom.
RESULTS
Pure Public Relations helped MissingSchool gain widespread media coverage across TV, radio, print, and online publications by highlighting their innovative services through case studies, media releases, and strategically placed bylines in both industry and mainstream media.
This includes but is not limited to:
- Channel 10 Melbourne
- Herald Sun
- The Daily Telegraph
- The Guardian
- Courier Mail
- The Drum
- ABC News
- ABC Radio
- ABC Online
- ABC News Sydney
- SBS Arabic
- 2GB Radio
- Her Canberra
- Mumbrella
- AdNews
- Kids News
- Balance the Grind
The campaign also helped to double web traffic to the MissingSchool website, significantly boosted enquiries and donations, and helped to secure multi-year grant funding for the organisation. In a first for the organisation, many schools also reached out to work with MissingSchool following the campaign, increasing sign-ups.