Navii is an Australian government-backed, independent organisation that helps small and medium-sized businesses thrive in the digital economy. The team behind Navii has helped thousands of small businesses in Australia and around the world with unbiased digital advice, courses, one-on-one consultations and industry training.
HOW WE WORK
Pure Public Relations worked to establish Navii co-founders Liz Ward and Fabienne Wintle as industry thought leaders with the publication of timely bylined articles in major industry publications. This was achieved by forming key relationships with media outlets and utilising newsjacking to create impactful content. Pure Public Relations also helped Navii improve brand awareness and establish itself as a trusted voice on the topic of small-medium business growth with the publication of press releases and interviews.
While working with Navii on their campaign, the brand launched Tourism Tribe as the second arm of their business. As their business expanded and their goals changed, Pure Public Relations pivoted our campaign accordingly to ensure Navii were achieving media coverage relevant to their changing needs.
RESULTS
Navii has achieved significant coverage across a wide range of news and trade media publications, including but not limited to:
- Mumbrella
- B&T
- Smart Company
- Smart Company Plus
- Dynamic Business
- Inside Small Business
- Women Love Tech
- CFO Magazine